Samsung goes fashion-forward with a campaign by Steven Klein and Stephen Gan
All the curves and all the edges
In anticipation of the upcoming S/S'16 fashion week, Samsung has partnered with fashion creatives to create a concept highlighting its latest products—the Samsung Galaxy S6 edge+ and Galaxy Note5. Shot and directed by famed fashion photographer and regular contributor to Vogue magazine Steven Klein—known for his high-profile ad campaigns with Calvin Klein, Louis Vuitton and more; and creative director of V Agency and CR Fashion Book Stephen Gan, Samsung's lookbook stars models Bella Hadid and Xiao Wen Ju embracing the Galaxy S6 edge+ and Note5.
"Some people think of technology as impersonal, but it is actually highly personal and emotional. Technology, like Samsung's, connects people like never before," says Klein on the inspiration behind the lookbook. "It's this sense of connection that inspired us to highlight the range of emotions that even something as simple as a text message, photo or phone call can evoke."