Salvatore Ferragamo to go coed for Autumn/Winter 2018
All for unity
Salvatore Ferragamo will be showing both the women's and men's collections in one show this coming February for the Autumn/Winter 2018 season. Following the footsteps of other Milan-based labels including Gucci and Bottega Veneta, this decision is "in line with the brand’s strategy to ensure that the women’s and men’s collections reflect a consistent message in a market requiring an ever stronger and well-defined positioning," as stated in the official press release.
The February show also marks the debut ready-to-wear collection from new creative director of women's collections Paul Andrew. Previously the footwear director of the brand, he was appointed to his new role earlier this October following lukewarm response towards former women's creative director Fulvio Rigoni's collection in September 2016. While the decision to go coed isn't novel in the industry, it is an indication that the Florentine label has major plans to synergise all collections for a more unified aesthetic that better represents its 90-year heritage. Other brands that are also going coed for the upcoming Autumn/Winter 2018 season include Etro, Gucci, and Jil Sander.