Miu Miu celebrates new boutique in Cheongdam-dong
The Italian fashion house makes its mark on the most prestigious shopping thoroughfare in Korea with a new store opening. To celebrate, Miu Miu hosted an in-store cocktail party, attended by several famous faces. Amongst the 400 guests are South Korean celebrities, Ha Ji-won, Tiffany, Go Ah-Sung, Lee Soo-Hyuk, and influencers, Irene Kim and Kim Sang-woo.
With a total surface area of approximately 460 square metres, the two-storey boutique features an array of accessory, bag, footwear and ready-to-wear collections. The image of Miu Miu's retail environment is renewed; the distinguishable gold damask, which became the brand signature, as well as the ceiling and carpet are now sky-blue at the Cheongdam boutique. All rooms are finished with centrally-placed glass tables and lounge areas, creating an intimate, opulent and contemporary interior.