Kate Spade celebrates second anniversary of On Purpose label
Shop for a cause
Known for its cheery prints and bright pops of colours, Kate Spade New York does not only spread positivity through their designs but their campaigns as well. Kate Space & Company recently celebrates the two-year anniversary of On Purpose, a corporate social responsibility program and economic model working to empower women to help transform their communities through trade-based initiatives.
Two years ago, the fashion company launched On Purpose, a for-profit initiative that aims to improve financial contribution, and provide health care as well as technical skills to artisans in the underserved community of Masaro, Rwanda. Over 150 individuals were taught to build their own businesses and become valued suppliers in the global marketplace. These artisans crafted handmade items such as handbags, scarves and jewellery to the limited edition On Purpose range. They are paid a monthly salary, regardless of product sales, allowing these women to support both their families and themselves.
Today, Kate Spade & Company partners with a for-profit handbag manufacturing organization, Abahizi Dushygikirane Ltd. (ADC). Launched in partnership with Kate Spade & Company, ADC embraces social enterprise principles of creating economic and social good for all of its stakeholders, including the business, its employees, and the rural community where it is located.
Each handmade product in the seasonal On Purpose collections is line with the Kate Spade New York's DNA, and included in the brand's existing collections where artisans adhere to the same design and manufacturing guidelines Kate Spade & Company applies to all of its products.
The collection will be available at Kate Spade New York shops in Pavilion KL and The Gardens Mall from mid-September 2016 onwards.
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