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ICYMI: Riccardo Tisci’s first Burberry campaign is here

ICYMI: Riccardo Tisci’s first Burberry campaign is here

New era

Text: Joan Kong


Image: Burberry

The Chief Creative Officer tapped a diverse group of photographers and models for the brand’s Spring/Summer 2019 campaign

One of the most talked about shows back in September last year, was no doubt Burberry's Spring/Summer 2019 runway which showcased Riccardo Tisci's first collection for the brand. And now, fast forward four months later, the British fashion house has released its chief creative officer's debut ad campaign, and like its show, the designer continues to promote inclusivity with a multigenerational cast of photographers and models featured in the images. In a statement released by the brand. Riccardo Tisci mentions, "The thing that excites me the most about Burberry is how inclusive it is—it appeals to everyone no matter their age, their social standing, their race, their gender. So when I was thinking about my first campaign here, I knew I wanted to work with a collection of collaborators to help interpret the breadth of what this incredible heritage house represents to so many different people—from the millennial to the mature, to the British and to the international."

"I pulled together six photographers, all with a very different energy, experience, and point of view of the world—including British masters of photography and the next generation who have something new to say—to interpret this new Burberry era and the multigenerational men and women we speak to, all through their own unique eyes." Shot by a mixture of experienced and up-and-coming photographers namely Nick Knight, Danko Steiner, Hugo Comte, Colin Dodgson, Peter Langer and Letty Schmiterlow, similarly, the stars of the campaign include multicultural models such as Stella Tennant, Fran Summers, Claudia Lavender, Rianne van Rompaey, Natalia Vodianova, Irina Shayk, Sora Choi, Anok Yai, Darani, Matteo Ferri and Joe Plunkett. And the result? "They are images that have the confidence to stand on their own, but it's when they are assembled together that they truly bring the diversity, the eclecticism, the inclusivity and the beauty of Burberry to life."

 

Below, the images from Burberry's Spring 2019 campaign:

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