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How fashion’s biggest brands and names are doing their part to combat the COVID-19 pandemic

How fashion’s biggest brands and names are doing their part to combat the COVID-19 pandemic

Joining the fight

Text: Joan Kong


Image: Getty Images

The fashion industry is coming together to fund the battle against the coronavirus pandemic

As the COVID-19 pandemic continues to worsen globally, many countries—including China, Denmark, France, Ireland, Italy, New Zealand, Poland, and Spain—have implemented lockdowns to contain the pandemic, as well as Malaysia which has imposed a restricted movement order from March 18 to 31. The fashion industry has also come together to join the fight against COVID-19. Below, all the biggest names and brands in fashion who have made a donation so far:

March 18, 2020

Inditex

The Inditex fashion group which owns fast-fashion brand Zara has announced that it’ll be lending its factories and logistics team to the Spanish government to produce hospital gowns and masks for medical staff and patients. The company also revealed its plans to convert some of its textile-manufacturing factories to produce medical supplies such as hospital gowns.

March 17, 2020

Moncler

Moncler is donating 10 million Euros to support the construction of a hospital with over 400 intensive care units in the ex Fiera Milano area in the region of Lombardy, Italy. In a statement released by the brand, chairman and CEO Remo Ruffini says, “Milan is a city that has given us all an extraordinary time. We cannot and must not abandon it. It is everyone’s duty to give back to the city what it has given us so far. I have expressed to the councilor Giulio Gallera the will to work on this great project from the moment it was hypothesized and now that there are reasonable certainties on the feasibility, we are ready to support it. I am sure that the team of the Region of Lombardy, also facilitated by the experience of Guido Bertolaso, can bring this great initiative to become a reality as soon as possible.”

March 18, 2020

Vivy Yusof and Fadza Anuar

Local retailer FashionValet’s founders Vivy Yusof and Fadza Anuar have also launched a FV Covid-19 Support Fund on behalf of IMARET (IMAM Response & Relief Team) to provide general and medical supplies to the frontline staff. The couple has donated RM100,000 to the campaign, and as of March 20, the page has raised over RM370,000. In an Instagram post, Vivy says, “As Covid-19 cases rise, hospitals won’t be able to cope so we need to act fast to get our hospitals ready and make the patients, staff and volunteers' lives as comfortable as possible. They are the front-liners combatting COVID-19 for us and this is the least we can do for them and our country.”

March 16, 2020

LVMH

In addition to the 16 million RMB LVMH has donated to the Red Cross Society of China (as reported on January 28), the luxury conglomerate has also announced that chairman and chief executive Bernard Arnault has instructed its perfumes and cosmetics business to manufacture alcohol-based sanitisers due to the shortage in France. The gel will be delivered free of charge daily to the French health authorities, and on Instagram, the group also expressed its gratitude to production teams from Guerlain, Dior and Givenchy Beauty “who have shown great solidarity and engagement in a spirit of collective effort for the common good”.

Prada

With the number of COVID-19 cases in Italy on the rise, Prada’s co-CEOs Patrizio Bertelli and Miuccia Prada have donated six intensive care units to three hospitals in Milan, namely San Raffaele and Sacco, and a children’s hospital, Vittore Buzzi.

March 14, 2020

Sergio Rossi

Italian footwear brand Sergio Rossi has pledged to donate 100,000 Euros to the Fatebenefratelli and Luigi Sacco hospitals in Milan, as well as all the profits made from its online sales from March 14 to 20.

March 13, 2020

Versace

Donatella Versace and her dauther Allegra Versace Beck have donated 200,000 Euros to the intensive care units of the San Raffaele hospital in Milan. This is in addition to the one million RMB their brand, Versace has donated to the Chinese Red Cross Foundation back in February.

Carla Fendi Foundation

Fendi men’s and accessories creative director Silvia Venturini Fendi has also announced that the Carla Fendi Foundation is donating 100,000 Euros to support the intensive care department of Presidio Sanitario Columbus hospital in Rome.

March 11, 2020

Kering

After donating 7.5 million RMB to the Red Cross Foundation in China back in January, Kering has donated an additional of 2 million Euros to the healthcare institutions in Lombardy, Veneto, Tuscany, and Lazio in Italy—the key areas of its brands including Bottega Veneta, Gucci, Briono and more.

March 10, 2020

Marco Bizzarri

Gucci’s president and CEO, Marco Bizzarri has personally pledged 100,000 Euros to hospitals in the Emilia-Romagna region of Italy to combat the COVID-19 outbreak.

March 9, 2020

Chiara Ferragni

Along with her husband, musician Fedez, Italian fashion influencer Chiara Ferragni have donated 100,000 Euros to support a GoFundMe campaign created with Professor Alberto Zangrillio, the head of Milan’s San Raffaele hospital’s cardiovascular and general intensive care departments. As of March 20, the page has raised over 4.3 million Euros, which will help fund new hospital beds, equipments, and the activation of a new intensive therapy.

March 8, 2020

Giorgio Armani

As one of the first designers to react to the COVID-19 pandemic by holding a closed show during Milan Fashion Week Autumn/Winter 2020, Giorgio Armani has donated 1.25 million Euros to a number of hospitals and institutions in Italy, particularly the Luigi Sacco and San Raffaele hospitals and the Instituto dei Tumori in Milan, as well as the Instituto Lazzaro Spallanzani in Rome.

February 17, 2020

Dolce & Gabbana

Domenico Dolce and Stefano Gabbano announced that their brand has made a donation to the Humanitas University to fund their research project "aiming to clarify the responses of the immune system to coronavirus SARS-CoV-2", and to help find a solution to the pandemic that's affecting the world. "We felt we had to do something to fight this devastating virus, which started from China but is threatening all mankind. In these cases, it is important to make the right choice. This is why we thought Humanitas University would be the ideal partner, whose excellence and humanity make it a special entity, with which we have already co-operated on a scholarship project,” the Italian fashion brand said in a statement.

February 6, 2020

Bvlgari

Bvlgari has also made an unspecified donation to Rome’s Spallanzani Hospital to fight COVID-19. The donation was used to purchase a microscopic image acquisition system which will allow the research department to strengthen their research on the virus, and hopefully lead to the development of an effective vaccination.

February 5, 2020

Versace

Versace has pledged to donate one million RMB to the Chinese Red Cross Foundation in China to address the shortage of medical supplies. The brand’s chief creative officer, Donatella Versace says, “My heart goes out to those affected by coronavirus and their families. We are sending our love and support and I urge everyone to help by donating to groups on the ground that assist those in need.”

February 2020

Richemont

Swiss luxury conglomerate Richement has also joined the fight by pledging 10 million RMB to combat the virus. The group owns brands such as Cartier, IWC, Van Cleef and Arpels and more.

January 28, 2020

LVMH

LVMH Moët Hennessy Louis Vuitton has donated 16 million RMB to the Chinese Red Cross Foundation, according to WWD. Aside from that, the luxury group—that owns brands including Tiffany & Co., Bvlgari and more—will also “help to obtain and provide important medical supplies from France and throughout Europe”.

Kering

Kering, which owns Alexander McQueen, Gucci, Saint Laurent and more, also donated 7.5 million RMB to the Chinese Red Cross Foundation which will be used for front-line prevention and care for hospital staff and patients.

Stay tuned for more updates. For more COVID-19 related news, click here.

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