Gucci’s new advertisement is bigger than life
It's no wallflower
In partnership with Colossal Media, experts in hand painted outdoor advertising, Gucci has laid claim to a 2,500 square foot wall in the heart of Soho in New York City.
This venture into reviving the dying art of hand painted outdoor advertisement kicks off in conjunction with New York Fashion Week with Gucci's Spring 2017 muse, San Francisco-based illustrator, Jayde Fish. Discovered through Instagram by Gucci's Creative Director, Alessandro Michele, Fish's artworks have been incorporated as prints and beaded embroidery in the house's women's Spring/Summer 2017 collection.
The entire mural was painted over the course of 6 days. If you happen to stroll past, launch your Snapchat app for a unique geofilter created by Fish herself.
The wall will be transformed throughout the year with works of a lineup of other artists. The current mural by Fish will be up from now until the end of March. Find it on Lafayette Street, between Prince and Spring Street.