Freja Beha Erichsen stars in Longchamp’s Autumn 2017 campaign

Playing it cool

Freja Beha Erichsen stars in Longchamp’s Autumn 2017 campaign
Instead of ‘It’ girl Alexa Chung, the French brand is tapping a new face for its latest advertising campaign

Paris has been a key location for all of Longchamp's recent campaigns, but instead of shooting at a French Maison (à la for Spring/Summer 2017), Longchamp is roaming the Parisian streets instead for a series of stunning visuals, shot by top fashion photographer, Angelo Pennetta, and featuring Danish supermodel Freja Beha Erichsen.

 Longchamp X Freja Beha Erichsen

Highlighting the Autumn 2017 season's 'It' bags such as the Mademoiselle Longchamp bag—a satchel in calfskin leather with sporty perforation and a double strap; Longchamp Madeleine—a top-handle bag with wide flap and emblematic bamboo clasp; and leather ready-to-wear pieces, Freja brought her nonchalant aura to the shoot, which complemented the sleek separates well. It's the epitome of Parisian chic!


Keep a look out for a film campaign, out early September.


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Text: Joan Kong

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