First look at Michael Kors Collection AW16 ad campaign

First look at Michael Kors Collection AW16 ad campaign


Text: Wei Yeen Loh

Michael Kors Collection Autumn/Winter 2016 ad campaign is made for glamorous jet-setters with a soft spot for furs, feathers and embellishments

Talk about jet-setting style with a dash of glam and you'll find this imbued in Michael Kors Collection Autumn/Winter 2016 advertising campaign. 


“This season, we’re throwing out the rulebook,” says Michael Kors. “From flirty feathers to textural tweeds, it’s all about individual style and clothes with personality.”


Shot by Mario Testino, the campaign features model Freja Beha Erichsen decked in feathers, oversized fur and an eye-catching bag with chain detailing as she lounges in the backseat of a luxe vintage car. Spot the brand's statement-making AW16 pieces on Erichsen, including a pair of spangled trousers made for a decadent night out. Michael Michael Kors took a more fun-loving approach, celebrating the brand's heritage with the campaign shot above the Manhattan skyline. Models Emmy Rappe, Romy Schonberger and Sven de Vries took on a jet-setting trip to New York City in a helicopter, wearing luxurious fur coats in amazing shades of green and camel as they toted bags that were equally as charming. Michael Kors Mens also went with the brand's quintessential travel-in-style theme, with Dutch model Wouter Peelen disembarking from a private jet and spotlighting the line’s sophisticatedly sporty aesthetic.


All the campaign images below:


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