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Fendi Pop Tour 2018’s first stop: Rome

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Fendi Pop Tour 2018’s first stop: Rome
The brand announced its worldwide “virtual tour” this year, starting from Italy’s capital

Can't get enough of b(r)and tees? Fendi has launched a series of casual T-shirts that are inspired by different cities, and the first stop is at Rome, where it all started. The capsule collection—consists of six short-sleeved T-shirt in tropical graphic prints—highlights some of the most iconic locations in the city, namely Fendi Palace, Colosseo Beach, Appia Antica Boulevard, Testaccio Bay, Trastevere Sunset and Trevi Falls, and a special edition featuring West Garbatella is exclusively available at its Rome flagship boutique. The landmarks are accompanied with fun motifs such as palm trees, flamingos and sunsets, and sequinned embroideries that amp up the fun. For its campaign, the brand tapped It-models Barbara Palvin and Hailey Baldwin to star in a '90s inspired video that saw them dancing to the catchy beat.

 

Watch the video below:

 

All Pop Tour T-shirts are now available at its Pavilion and KLCC boutiques. Click here for more info.

Joan Kong

  • Image: Fendi
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