Search

Fendi celebrates mother-daughter relationships for the Peekaboo bag’s 10th anniversary

Like mother, like daughter

Fendi celebrates mother-daughter relationships for the Peekaboo bag’s 10th anniversary

Text: Stephanie Boey

See 5-year old North West make her fashion campaign debut for Fendi with Kim Kardashian and Kris Jenner

It's an intergenerational affair as Fendi's iconic Peekaboo bag turns 10. The #MeAndMyPeekaboo project highlights femme power through mother and daughter relationships for its latest advertising campaign. Reality show royalty Kim Kardashian poses alongside her 'momager' Kris Jenner and joining this power duo is Kim's adorable 5-year-old, North West—making this her fashion campaign debut in a 3-generation family portrait. North totes an itty bitty floral-applique Peekaboo while mum and nana sport the larger classic shapes, trendy logomania straps in tow. All three look stylish as they are photographed on a green, open field and a '70s-inspired den. The stylised family photo album highlights the individual relationships been the three famous females.

Take a closer look at the intimate series below:

Related articles

Buro 24/7 Selection

Download more