The tennis superstar is Uniqlo’s new global brand ambassador
With 20 Grand Slam titles under his belt, 36-year-old Roger Federer is no doubt the greatest tennis player of our time. And now, gunning for his ninth Wimbledon title at the Championships in London, he appeared at his first game yesterday (which he won) in new kits that set tongues wagging—in an all-white ensemble from Uniqlo. Joining the likes of Japanese tennis player Kei Nishikori, wheelchair tennis players Shingo Kunieda and Gordon Reid and Australian golfer Adam Scott as ambassadors of the brand, the tennis player will continue to represent Uniqlo throughout the year. In a statement released by the Japanese retailer, Roger Federer said, "I am deeply committed to tennis and to winning championships. But like Uniqlo, I also have great love for life, culture and humanity. We share a strong passion to have a positive impact on the world around us and look forward to combining our creative endeavours."
The Founder and Chairman of Uniqlo, Tadashi Yanai said "Mr. Federer is one of the greatest champions in history; my respect for him goes beyond sport. Our partnership will be about innovation on and off court. We share a goal of making a positive change in the world, and I hope together we can bring the highest quality of life to the greatest number of people. Uniqlo will help Mr. Federer continue taking tennis to new places, while exploring innovations in a number of areas including technology and design with him."
The Swiss tennis player's kits for Wimbledon this year were designed at the Uniqlo Paris R&D Center, led by Artistic Director Christophe Lemaire. Instead of a classic polo shirt, Roger Federer's game wear—made from the brand's Dry EX technology—features his preferred short stand-up collar for a more sophisticated finish, and is accented with burgundy panels at the edge of the sleeves, the front panel of the shirt, and down the sides of the shorts.