Coach 1941 serves us plenty of attitude with its Autumn/Winter 2016 campaign

Coach 1941 serves us plenty of attitude with its Autumn/Winter 2016 campaign

Americana love

Text: Wei Yeen Loh

Coach 1941's AW16 campaign makes us love New York City, vintage American cars, and cool patchwork shearling coats simultaneously

The quintessential all-American luxury brand Coach has just unveiled its Autumn/Winter 2016 campaign, and we're loving the mood and nostalgic backdrop of the setting. Featuring models with strong personalities and attitude such as  Rianne Van Rompaey, Sandra Schmitt, Jing Wen, Caitie Green, Dilone and Finnlay Davis, the campaign makes use of the beautiful skyline of New York City while evoking a sense of optimism throughout. Renowned photographer Steven Meisel works his magic in the ads, highlighting the modern yet rebellious elements of Coach Men's and Women's collection with retro props such as vintage American cars. Juxtaposition was key in this campaign, with workwear-inspired patchwork and oversize shearling coats coupled with feminine silks, and sporty Varsity jackets paired with delicate tea dresses.

More images of the campaign below:

"Coach is about New York City. The word 'cool' as we know it and Coach were both born in the city in 1941—and they've both had 75 years of swagger in pop culture" says Creative Director Stuart Vevers. "I wanted to capture that pop sense of cool in this collection. It's about ease, utility and fun—a type of creative subversion and bringing a new perspective to luxury."

Check out a few behind-the-scenes shots here:


Related stories:

Buro 24/7 Exclusive: Disney x Coach

Just in: Disney x Coach is the ultimate all-American collection to have

Coach highlights its New York City-rooted heritage in Pre-Fall ’16 campaign