Burberry brings art to life in the preview of its latest ad campaign

Burberry brings art to life in the preview of its latest ad campaign

A work of art

Image: Burberry

Burberry takes on an artistic approach in its first straight-to-consumer collection

To celebrate the highly-crafted new collection in September, Burberry teamed up with renowned fashion photographer, Mario Testino for the brand's new advertising campaign. Set in a sculpture gallery at the Walker Art Gallery in Liverpool, the historic location serves as the perfect backdrop for Burberry's latest collection, which is influenced by Virginia Woolf's Orlando: A Biography.  Considered a feminist classic, the popular novel tells the tale of a poet who changes sex from man to woman and lives for centuries. This gender-bending reference is apparent throughout Burberry's sneak preview, coupled with Western Europe cartwheel ruffs and ruffled cuffs.

With new British cast members, models Jean Campbell and Alex Dragulele and musician, Cavan McCarthy, Mario Testino, too, captured a series of portraits of Burberry artisans; the men and women from mills and factories across England, Scotland and Italy whose passion and skill contribute to making Burberry's products. One of them is Piero Calosi, the pattern maker for Burberry's latest bag, the 'Bridle'. Unveiling this new bag for men and women in the campaign, the 'Bridle' was inspired by classic British equestrian designs and Burberry's outdoor heritage. 

Taking fashion and art to new heights, Burberry revealed its partnership with The New Craftsmen - some of Britain's finest craft makers who have helped shape and define a new appreciation and interest in craftsmanship. The New Craftsmen currently represents a network of over 75 makers working in textiles, silverware, furniture, ceramics, jewellery, glassware and beyond. The talented craft artists will bring the inspiration behind the collection to life through a daily changing programme of activities and installations within the brand's new show venue, Makers House in London, open to visitors from 21-27 September. Burberry Chief Creative and Chief Executive Officer Christopher Bailey said, "Just as Virginia Woolf's Orlando is both a love-letter to the past and a work of profound modernity, this week-long exhibition aims to nod both to the design heritage that is so integral to Burberry's identity, and to some of Britain's most exciting creators, and the innovation and inspiration behind their work." 

Images of the campaign will launch in their entirety straight after the new Burberry collection has been shown during London Fashion Week on 19 September, to coincide with the collection's immediate availability for purchase globally.


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