Bella Hadid is the first celebrity face for J.W. Anderson's AW16 campaign

Bella Hadid is the first celebrity face for J.W. Anderson's AW16 campaign

A new direction

Text: Wei Yeen Loh

Image: J.W. Anderson

Bella Hadid is the star of J.W Anderson's film set inspired campaign for fall 2016

It seems like Gigi isn't the only Hadid who's making waves in the high fashion industry these days. The middle child of the Hadid brood, Bella is carving a name of her own as of late, having recently added J.W. Anderson in her burgeoning portfolio of Autumn/Winter 2016 ad campaigns. This also marks the first time that a celebrity has been used as a face for the British label's campaigns—a far cry from its Spring/Summer 2016 campaign that only highlighted stamp-sized image of model Mayka Merino against a swath of white space.

A photo posted by J.W.ANDERSON (@jw_anderson) on


The film-set inspired campaign was shot by Benjamin Bruno and Jamie Hawkesworth, and features Hadid having a candid moment backstage as an actress; a young boy and a puppet poses on the other page amidst the backdrop of a park outside of London to make up the supposed film set. Spot notable pieces that she wears from the collection including a zip-up blouse with a flag patch, a peplum skirt with an "orbit hem", and mesh and studded kitten heels that were making headlines when they debuted on the runway.


J.W Anderson's Autumn/Winter 2016 campaign is now live on social media and the official site:

A photo posted by J.W.ANDERSON (@jw_anderson) on



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