Bella Hadid is the first celebrity face for J.W. Anderson's AW16 campaign
A new direction
It seems like Gigi isn't the only Hadid who's making waves in the high fashion industry these days. The middle child of the Hadid brood, Bella is carving a name of her own as of late, having recently added J.W. Anderson in her burgeoning portfolio of Autumn/Winter 2016 ad campaigns. This also marks the first time that a celebrity has been used as a face for the British label's campaigns—a far cry from its Spring/Summer 2016 campaign that only highlighted stamp-sized image of model Mayka Merino against a swath of white space.
The film-set inspired campaign was shot by Benjamin Bruno and Jamie Hawkesworth, and features Hadid having a candid moment backstage as an actress; a young boy and a puppet poses on the other page amidst the backdrop of a park outside of London to make up the supposed film set. Spot notable pieces that she wears from the collection including a zip-up blouse with a flag patch, a peplum skirt with an "orbit hem", and mesh and studded kitten heels that were making headlines when they debuted on the runway.
J.W Anderson's Autumn/Winter 2016 campaign is now live on social media and the official site: