Bally welcomes Tang Yan as the first spokesperson for Asia Pacific
Known as one of the Four Dan (i.e most bankable) Actresses in China, did you know that Tang Yan-nicknamed 'one billion queen' for her high audience rating appearances-is actually a big fan of the Swiss brand? Speaking of the partnership, she says, "I am truly honoured to be the brand's first Asia Pacific spokesperson. Bally is an iconic brand built on a long history and exquisite craftsmanship. Its origin was a romance itself, as it was a gift of love given by Carl Franz Bally, the brand's founder, to his wife."
The campaign, shot in London by New York-based fashion photographer Briana Capozzi, showcases Bally's new bold direction, since the departure of its creative director, Pablo Coppola early this year. The snaps feature Tang Yan, alongside male model Antoine Duvernois, dressed in the brand's neutral yet statement-making pieces from its Autumn/Winter 2017 collection-#bossgirl much? An exclusive handbag line is also in the works, so fans of the actress' oh-so feminine style, keep your eyes peeled for more updates in September.