Signifying magnificence and beauty, Calla Lilies exude a dynamic sense of elegance that is well associated with Loewe. Delicate in motif, yet contemporarily bold in the methacrylate design, the Calla Lily was first used in Loewe’s window displays in the 1970s. Then, it made a second appearance in 1996, in conjunction with the brand’s 150th anniversary.
Today, the Calla Lily is embraced once more in Loewe’s desired store displays and branding. Get a virtual taste of the iconic flower display here:
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