Buro 24/7 Exclusive: Jeff Koons on the second wave of Louis Vuitton's Masters collection
If you were a fan of Louis Vuitton's collection in collaboration with celebrated artist Jeff Koons that was unveiled earlier this April, brace yourselves for the second wave of the Masters' collection—available now in stores worldwide. While the first collection saw re-presented works of art from the likes of Da Vinci, Fragonard, and Rubens, the second collection will feature world-famous art pieces such as Water Lilies by Claude Monet, Reclining Girl by François Boucher, and The Triumph of Pan by Nicolas Poussin (an exclusive to Maison Louis Vuitton in Place Vendôme).
“They [the artists] are part of my DNA. When somebody walks down the street with this bag, or sits in a cafe with this bag,” Koons says of the Manet Neverfull, “it’s communicating a love of humanism.”
Similar to the first wave, the monogram of Koons' initials (JK) will be interspersed on the exterior of the bags alongside new metal elements and a tag in the shape of an inflatable rabbit—a signature motif of the artist that has prevailed throughout his 40-year career. Below, find out more about what he thinks of the Monet Keepall in this exclusive video interview: