Buro 24/7 Exclusive: An interview with Ashley Isham

Buro 24/7 Exclusive: An interview with Ashley Isham

Image: Melium Group

The Singaporean, London-based designer talks about his latest boutique in Seminyak Village, Bali and his love for the beautiful island.


Ashley Isham has come a long way since leaving Singapore in 1996 to pursue fashion design education in the United Kingdom. In just four years, he established an eponymous label and marked his first career breakthrough at London Fashion Week in 2003, rising to international fame. Renowned for his strong tailoring and signature draping, Ashley Isham creates collections each season which feature prêt-à-porter and couture showpieces. Some of his famous fans include Christina Aguilera, Lady Gaga, Florence Welch and even Prince Zara Philips,


In this exclusive interview, the London-based designer dishes on his latest boutique in Bali's new, hip retail mall, Seminyak Village and his design inspirations.


Five words that best describe your work?

Elegant, timeless, contemporary, draped, special pieces with vibrant colours/prints.


Life and design philosophy?

My life philosophy is my family. I'm totally Asian despite being based in London for the past two decades. Filial, piety is very, very important to me. In design, my philosophy is to create contemporary, luxurious, glamorous silhouettes that are versatile. My strength is in modern draping so that's been my signature from the beginning of Ashley Isham.

How has Bali influenced you and your work?

I love Bali as this magical island is so special to me. Of course, Bali has influenced me and my work thanks to its positive energy and vibes. I have learned so much about designing resortwear and swimwear from having my boutique at Seminyak Village, that I have included batik-inspired men's shorts, towels, beach bags, shoes, etc and am continuously developing batik inspired resort-wear further as I adore the Indonesian culture.


Must-have from the Ashley Isham store at Seminyak Village.

For women definitely the beautifully-crafted and engineered two-piece exclusively printed bikini as it's specially made in Brazil because Brazilians make the best swimwear in the world and for menswear I love the chic-ness of printed shorts with matching printed towels as it's sophisticated and elegant yet supremely cool.

Why would women fall in love with Ashley Isham at Seminyak Village?

The Ashley Isham at Seminyak Village is my little baby and I am grateful that Dato' Farah Khan has been highly supportive, kind and encouraging of my work. The collection is shown at London Fashion Week and specially created for the boutique. It's limited edition as I want to keep it special for the time being. The resortwear and swimwear collection for Spring Summer '17 will be presented at Swim Fashion Week in Los Angeles in August and London Fashion Week in September so I am always excited whenever I produce a collection for the Ashley Isham Boutique at Seminyak Village.

Favourite store at Seminyak Village? 

Of course, M Resort is my personal favourite at Seminyak Village as I love the concept and always find something special for gifts, or myself, there.


Ashley Isham is now available at Seminyak Village Shopping Mall Level 1, F9