Buro 24/7 Exclusive: Tommy Hilfiger and Gigi Hadid on their first collaborative collection
A model, TV personality and social media influencer, Gigi Hadid can now add fashion designer to her already impressive résumé. Exuding an effortlessly cool style with over 22.3 million Instagram followers to boot, it's no surprise that Gigi is Tommy's latest muse. As the global brand ambassador for Tommy Hilfiger's womenswear, accessories and its newest fragrance, The Girl, it was only a matter of time before the "social supermodel" tried her hand at designing.
In collaboration with the American fashion house, the California girl co-designed a capsule collection for Fall 2016 that includes women's sportswear, footwear and accessories including watches and sunglasses. Describing the collection as "young and fun, very Tommy, and very me!" by Gigi, the California girl she puts a West Coast stamp on the brand's signature East Coast classics: marine, utility and maritime influences are incorporated with feminine silhouettes and sporty-chic details. Additionally, heritage favorites and seafaring staples are reimagined with clean cuts, embellishments, feminine prints and sailor stripes - the Tommy X Gigi collection truly spells nautical luxe with a playful twist.
So what do you get when an iconic fashion designer partners with one of today's most influential supermodel? Tommy and Gigi divulge their inspirations and experiences in designing their first capsule collection together in this exclusive interview.
Tommy: Gigi, it's exciting to be here and see our capsule collection in person! It's been such an amazing journey to design together. What do you think of the result?
Gigi: It looks amazing! As you know, this is the first time I've ever co-designed, so the collection is very special to me. I feel like every girl wants to design clothes at some point, and it's something I've become even more passionate about through this process.
Tommy: Designing truly came effortlessly to you. You were completely honest throughout the process and the results are a reflection of your creativity.
Gigi: Well this was a really nice way to start designing because I could trust in a team that I know is amazing. I could experiment creatively and focus on design; it was a really special experience.
Tommy: Do you have a favorite piece in the collection?
Gigi: The whole collection really represents my ultimate wardrobe, but I love the green bomber jacket and the sweater-dress. They will easily become my every day go-to pieces. What about you?
Tommy: I'm inspired by the nautical and utility influences we incorporated throughout. I love our new take on the classics - the chunky cable knit fisherman sweaters, navy striped shirts and marine details.
Gigi: It's such a fun and new approach to nautical. I always like to keep it simple with style - my look is casual-chic. I can't wait to wear these pieces because they are really exciting and fresh but also timeless and classic.
Tommy: I think the collection really captures your vibe: cool, relaxed and approachable. Who do you think will wear it?
Gigi: I feel like there's a piece in the collection for everyone; I designed it with so many of my friends, family and role models in mind. I think people will have a lot of fun with the collection and especially the patches; we'll see a lot of different ways that people are going wear it and that makes me really excited.
Tommy: Do you have a favorite memory from the design process?
Gigi: I really liked taking your signature style and giving it my own twist. I am so grateful to have had the opportunity to work with a designer like you!
Tommy: It has been a fantastic collaborative effort. Thank you bringing such positivity and optimism to this project and design process!
The Fall '16 Hilfiger Collection and Tommy Hilfiger sportswear collections, including Hadid's capsule and fragrance, will be available at Tommy Hilfiger stores globally, through select wholesale partners and online at tommy.com
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