Watch the Emporio Armani SS18 livestream here
The brand first showed in London during the Spring 2007 season to mark the launch of its Product Red line, and now, 11 years later, it's returning to the city with its SS18 show, in conjunction with the reopening of its revamped Bond Street store. In the lead-up to the show, numerous London classic double-decker buses have been spotted covered in its branding, and not only that, a spectacular brand projection—lighting up the London Eye and County Hall, kicked off London Fashion Week in style.
"London—dynamic, energetic and cosmopolitan—represents global culture, so it's the perfect setting for my Emporio Armani collection." - Giorgio Armani