The best of Raya 2020: 7 Local designers’ collections you can shop online right now
Raya of light
Raya is officially less than a month away! Although the usual Ramadan bazaars and Iftar dinners at your favourite restaurants may not happen due to the MCO this year, the preparation for the festivities—no matter how big or small your celebration is—must go on. If finding the perfect baju raya is at the top of your to-do list right now, our local fashion designers have launched their Raya collections as planned, and even though you won't be able to shop them in-store, thankfully, most of them have set up e-shops where you can still make your purchases online.
Below, scroll through our list of local designers' collections that cater to different styles:
Alia Bastamam x Scha Alyahya
If Alia Bastamam and Scha Alyahya are two of your favourite fashion names in Malaysia, you’re in luck—they've released a collaborative collection for Raya this year. The duo has maintained a close relationship ever since the designer first created red carpet outfits for the actress and her husband, Awal Ashaari, nine years ago, and after years of discussion, they finally decided to partner up creatively for the Eid 2020 collection.
The designs are a combination of Alia’s signature feminine aesthetic and Scha’s keen eye for fashion, rendered in a wide range of colours that are all statement-making on its own. One of our favourites? The Lara Kurung that’s named after the Scha and Awal’s daughter—a modern baju kurung with puffy sleeves that’s inspired by the actress’ style.
Shop the Alia Bastamam x Scha Alyahya Eid 2020 collection here.
Innai Red has a famous muse for its Raya collection each year, and for 2020, it’s It-girl Zahirah MacWilson. Taking reference from the beauty of spring, the brand stayed true to its DNA with designs including voluminous silhouettes and embellishment that exude luxe femininity like no other.
Its offerings this year include baju kebaya, baju kebarung, kurung labuh, and kurung Kedah that are made from an array of materials, from organza-like fabrics to silky satin to tapestry laces. Some of the standout pieces in the collection include the colourful high-neck kurung labuh that’s intricately embroidered, and the lace kurung Kedah with an embellished bow across the décolletage.
Shop Innai Red’s Raya 2020 collection here.
If you’re looking to level up your Kebaya game, Khoon Hooi’s Raya 2020 collection has just the right looks you need. Scaling down his collection to a capsule of 11 looks, the collection is made up of mostly baju kebayas that are injected with Italian Renaissance references.
The result? An eye-catching line-up filled with contrasting prints, on top of the brand's signature details such as mandarin collars, beaded scallop hems, and pearl and rhinestone encrusted brooches. On the other hand, you can also find two baju kurung Pahang designs that radiate quiet elegance, either embroidered with detachable flowers or embellished with delicate crystal studs.
Shop Khoon Hooi’s Raya 2020 collection here.
Unlike the retro-inspired campaigns the brand usually rolls out every season, this Raya, Melinda Looi opted to go down a more modern route with a ‘Melinda Looi Raya Magazine’ theme. The collection consists of baju kurung, baju kebaya, and baju Kedah that are introduced in traditional batik prints and lace details, but of course, you can always count on the designer to give it that slight modern twist. Kimono silhouettes are incorporated into the pieces, giving them a boxier shape that’ll guarantee both style and comfort.
Shop Melinda Looi’s Raya 2020 collection here.
Jovian Mandagie’s ready-to-wear line has always been one of the most well-received collections locally, and this year, the brand’s Raya 2020 line is all about highlighting the rich Malay heritage. Aptly named the ‘Balik Kampung’ collection, the baju kurung Pahang, baju kurung Kedah, and baju kebaya are emblazoned with traditional Ikat, Batik, and Songket prints, and finished off with Cekak Musang collar, Kerongsang beadings, crystal buttons and more that give it a classic finish. Details including cropped hems, and pleated and mermaid skirt add a modern touch.
Shop the Jovian ready-to-wear Raya 2020 collection here.
FK by Farah Khan for Zalora
One of the biggest names in the #ZALORAYA2020 line-up this year goes to Farah Khan. For the first time, the designer introduces her new FK by Farah Khan collection called ‘Modern Marrakech’ that is heavily inspired by the romance and Islamic architecture of the Moroccan city. The blue hue that ties the whole collection was inspired by the Jardin Majorelle, while the geometric motif was an homage to the historical Islamic site, Médersa Ben Youssef.
Of course, Farah Khan’s signature beadwork is not to be missed, as the line also includes a digitally printed gown that gives off the same statement-making impact. Certain pieces are available is mother-daughter sizes too, so if you’d like to twin with your little one(s), here are more options for you.
Shop the FK by Farah Khan Raya 2020 collection here.
Rizalman for Zalora
Rizalman has explored with different cultural inspirations in his past collections for Zalora, but this year, the designer is going back to his Malay roots by placing a focus on traditional silhouettes. Pieces including the baju kebarung and baju kebaya labuh are available in a variety of colours—selected from his past collections—that balances out the the striking prints. Titled ‘Kesuma Jiwa’, Dato’ Rizalman tapped singer and friend Dayang Nurfaizah to star in the campaign.
Shop the Rizalman for Zalora 2020 collection here.