LOOKBOOK: Chanel SS22 Runway

“Because fashion is about clothes, models and photographers. Karl Lagerfeld used to photograph the Chanel campaigns himself. Today, I call upon photographers. I love the way that they see Chanel. It supports and inspires me," shares Virginie Viard in the show notes. “It's a magical object and a sexy gesture, which evokes so many memories. I used to love the sound of flashbulbs going off at the shows in the eighties, when the models were on a raised runway. I wanted to recapture that emotion.” The collection was no doubt glamourous, cheeky and a little familiar with its retro touches. For Viard, “I always like to have something romantic. A touch of mystery.” For us, it's Chanel. Click through to see all the runway looks.


LOOKBOOK: Louis Vuitton SS22 Women's Runway

LOOKBOOK: Sportmax SS22 Runway

Related articles

Buro 24/7 Selection