Top Brazilian fashion designers you should know
More than just flip-flops
You should know by now that Brazil's contribution to fashion does not only extend to itsy bitsy bikinis and Havaianas sandals. While the country hasn't been considered as a fashion hub just yet, the South American country's fashion industry presence is rapidly increasing - thanks to São Paulo Fashion Week (the world's fifth largest fashion week in the world, by the way) and of course, the power of social media. Ahead, three of Brazil's top fashion designers who have each left sartorial stamps in their native country and on the world stage for their modern, creative designs.
The creator to one of the most iconic jeanswear labels in Brazil, this Rio-born designer also gained national recognition for his beautiful, sophisticated evening dresses. His popular label, Triton is derived from the youth culture in Brazil, concentrating on avant-garde and preppy styles. Tufi Duek also founded the brand, Forum, which is on a six-year contract with renowned art director, Giovanni Bianco, creating international quality campaigns and catalogues. Marketed as Tufi Duek outside of Brazil, Forum is now sold in more than 150 stores in the United States.
If you still haven't gotten over Gisele Bündchen's final runway walk during the Olympics Opening Ceremonies in Rio, rest assured, you're not the only one. Although all eyes were on the flawless top model, it was the floor-length sparkling gown which stole the show. The now-iconic dress is designed by Alexandre Herchcovitch, a name which may not be familiar in the international fashion scene - until now, that is. Best recognized for his punkish streetwear and avant-garde designs, the Paulista's trademark skull motif became a symbol amongst young, rebellious Brazilians in the '90s. Having recently left his eponymous label, the designer is also known for his clothing collaborations with Opening Ceremony and À La Garçonne.
What do you get when you have established fashion moguls as parents? A fashion prodigy like Pedro Lourenço, of course. The son of renowned Brazilian fashion designers, Gloria Coelho and Reinaldo Lourenço, the young designer started his career at the age of 12, and presented his own first show at São Paulo Fashion Week in 2005 - he was only 15. After a brief stint with Lanvin and Giambattista Valli, Pedro launched his own eponymous brand and later a ready-to-wear collection at Paris Fashion Week in 2010. Since then, the 26 year old designer has collaborated with cosmetics brand MAC for a special collection in 2014 and partnered with Nike for women's training collection fronted by Karlie Kloss. These days, he is busy as the newly-appointed Creative Director of Italian luxury lingerie brand, La Perla and recently unveiled the brand's first collection for Fall/Winter 2016 at Milan Fashion Week.