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6 Things to look out for at London Fashion Week SS19

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6 Things to look out for at London Fashion Week SS19
Here’s what to expect from the British designers and fashion houses this season

1.     For the first time in 35 years, London Fashion Week is going fur-free. While the British Fashion Council did not impose a specific ban this season, it's been revealed that no designers will be using the material in their collections. Earlier this month, Burberry has announced that it will no longer be using fur, and all the remaining fur items being phased out. Designer Stella McCartney who has been championing a cruelty-free ethos said, "Hearing about the fur-free fashion week fills me with hopes that fashion can be cruelty-free one day and reminds me that the city of London is still punk rock and has its finger on the future of fashion."

 

2.     One of the most highly anticipated shows this season goes to Riccardo Tisci's first collection at Burberry. The Italian designer will be presenting his fur-free debut line during London Fashion Week, and a few limited edition pieces will be available for purchase for 24 hours via the brand's Instagram, WeChat, and the newly redesigned flagship store in London—30 minutes after the see-now-buy-now show.

 

 

 

3.     Having launched her label off-schedule last year, British It-girl Alexa Chung will be showing at London Fashion Week for the first time, and the pieces will be a reflection of her personal style, which is a balance of chic Parisian and quirky British.

 

 

 

4.     To celebrate the 10th year anniversary of her namesake brand, Victoria Beckham is back to her homeland this season. Although it's just a one-off, the move will no doubt be a strategic one, as her studio and team have always been based in London. We know the Beckham clan will definitely be seated front and centre, but will the rest of the Spice Girls be present to support their fellow bandmate? Guess we'll wait until September 16 to find out.

 

 

 

5.     Also showing in London for the first time is shoe designer Nicholas Kirkwood, who counts the likes of Rihanna and Sarah Jessica Parker as some of his favourite celebrity clients. Instead of the usual presentation format, the brand will be having an "immersive and experiential" runway show.

 

 

 

6.     Richard Quinn made history as the only designer (ever) who had Queen Elizabeth on the front row last season, and he's also the first to receive the Queen Elizabeth II Award for British Design. Naturally, all eyes are on him again this round, and you can expect another bold print-filled collection.  Richard Quinn receiving the award from Queen Elizabeth in February

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Text: Joan Kong

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