Raya 2021: A guide to all the local designers’ collections

Raya 2021: A guide to all the local designers’ collections

Ayu raya

Text: Joan Kong

Here are all the Raya 2021 collections from our industry heavyweights

Ramadan has begun, and you know what that means—it’s time to get started on Raya preparations. Arguably the most important thing on your to-do list? Shop for your baju Raya. From Alia Bastamam to Khoon Hooi, our favourite local designers have all launched their Eid 2021 collections ahead of the festivities, and regardless of how and who you’re celebrating with this year, you can do so while looking your best.

Check out all the local designers’ Eid 2021 collections below:

Alia Bastamam

Alia Bastamam has launched a Raya 2021 collection that will guarantee an ayu raya, but don’t get them wrong—the ensembles are made to be worn beyond the festivities too. In conjunction with the brand’s 10th anniversary, the label has launched a 19-piece collection that comprises five new looks and 14 of its well-loved designs. Case in point: the cape dress from the Resort 2011 collection which has been given an update in the form of a louche cape dress in the 2021 line-up. Aside from that, you can also find a liquid satin shirt dress from Alia Bastamam’s collaboration with Scha Alyahya last year in the mix.

Shop the Alia Bastamam Eid 2021 collection here.

Khoon Hooi

For Raya this year, Khoon Hooi shines the spotlight on one of our favourite traditional attire, the kebaya. Focusing on its artistry and femininity, the designer introduced 10 looks that come in different silhouettes and a juxtaposition of colours and materials. Alternatively, the brand also has a capsule collection that fuses traditional influences with oriental inspirations. Japanese kimono-inspired sleeves, Mandarin band collars, and jade buttons are some of the details that can be found on the array of two-piece ensembles.

Shop Khoon Hooi's Raya collection here, and the ready-to-wear Eid collection here.

Melinda Looi

From the ‘Péngyǒu’ collection for Lunar New Year 2021 to the ‘Kawan’ Raya collection, this year, Melinda Looi wants you to celebrate your friends—no matter where they are. For Eid 2021, the designer drew inspiration from our diverse group of friends by presenting a line-up of traditional and modern looks that feature bold hues and graphic prints.

Shop Melinda Looi's Raya 2021 collection here.

Jovian Mandagie

Raya 2021: A guide to all the local designers’ collections (фото 1)

Jovian’s Raya 2021 ready-to-wear collection this year is “a modern take on Malaysia’s cultural heritage”. Dubbed ‘The Heritage Collection’, the line is made up of signature looks that have been a fan-favourite since 2016, but that’s not it. To amp things up, the designer also gave his take on the traditional batik motifs by introducing modernised prints in sweet pastel hues. The Kurung Kedah, Kurung Modern, and Kebaya are available in a wide range of colours.

Innai Red

If you’re all for making a bold statement this Raya, look no further, as Innai Red is the brand to turn to. From intricate embellishment to striking hues to eye-catching prints, its Luxe 2021 collection has everything you wish for—and more. Some of our favourites include the Sakinah that features beautifully draped details and exquisite beadwork; and the Afra that highlights the brand’s signature scalloped hem.

Shop the Innai Red Raya 2021 luxe collection here.


Want to incorporate a little Disney fantasy into your Raya ‘fit this year? Mimpikita has launched its second collaboration with Disney. Taking inspiration from the classic favourite, Aladdin, and Princess Jasmine, in particular, the collection features a wide range of looks that are fit for a princess. For those who’d like to go matchy-matchy with your little ones, there’s a children collection too.

Shop the Mimpikita Raya 2021 collection here.

Syomirizwa Gupta

Syomirizwa Gupta's Raya 2021 collection is a tribute to Ampang (yes, the town). Having always been fascinated by history, the designer translated the multi-cultural influences into the 10 traditional and modern looks which include Baju Kurung, Baju Kebaya, Baju Kedah, and kaftans. The campaign, shot by local photographer Bibo Aswan, stars true-blue Ampang girls, including Sharifah Ervinna, Natasha Ozier, Iman Moy, and more. 

Shop Syomirizwa Gupta's Raya 2021 collection here.

For more Raya-related stories, click here.