Stripped Down: 11 Underwear brands that are all about body confidence and comfort

Stripped Down: 11 Underwear brands that are all about body confidence and comfort

Feel good

Text: Joan Kong Kelly Lim

Below, we shine a spotlight on 11 undergarment brands for those who are all for simplicity and comfort

There are lingerie people, and then there are the rest of us who just aren’t. Yes, there’s no denying that lingerie plays a role in making us feel confident and empowered, but in this current climate, the last thing we need is a lacy push-up bra or a ruffled thong that—let’s be honest—is uncomfortable.

While style is important, we also believe that the first step to feeling confident and empowered is by wearing undergarments that make us feel good in our body. Enter a plethora of brands that focus on understated designs that’ll make us feel equally as—if not more—feminine and confident. We’re talking minimalist bras-and-panties, loungewear-approved sets, and sporty underthings. The best part? Most labels on our list are ethical and size-inclusive. Here’s to celebrating our bodies.

Below, 11 minimalist underwear brands to add to your radar:


Background: This brand needs no introduction. Founded by Kim Kardashian, Skims has had its fair share of drama even before its launch (read all about it here), but credit where credit’s due. As a “solutions-oriented brand” that focuses on innovative underwear, loungewear, and shapewear that enhance and support, judging from the rave reviews online, its products walk the talk.

Their bestsellers: While they’re known for a wide range of products, the “Fits Everybody” line—featuring pieces from scoop-neck bra to briefs and boxers—is one of the common favourites.

Shop Skims here.

Lara Intimates

Background: Lara Intimates prove that basic underwear doesn’t always have to be in neutral hues. If you’re looking for plain undergarments in striking colour options, this is the brand you should check out. Every item is made using headstock fabric by its all-female team in their London factory.

Their bestsellers: The Ava bra that’s a low-cut, triangle bra crafted in its signature mesh fabric. Large sizes (DD to GG) have a powermesh sling that provides additional support.

Shop Lara Intimates here.


Background: Hara started when its founder, Allie Cameron, witnessed the fashion industry’s impact on the environment. A label where design meets sustainability, every single piece is made using bamboo fabric and natural plant dye. Their loungewear and sportswear follow the same ethos too.

Their bestsellers: The Stella low-cut bra is one of their most-spotted pieces. Their offerings come in a wide range of hues that let you mix and match according to your preference.

Shop Hara here.


Background: Proclaim stands out in our list for one simple reason: it’s an inclusive intimates brand that is “expanding the definition of nude”. Founder Shobha Philips saw the opportunity to start the label after struggling to find nude bras that match her skin tone, and the rest is history. Aside from being inclusive, their pieces are earth-conscious too, as they’re made using Tencel and Repreve recycled polyester.

Their bestsellers: The Everyday bralette and the Tencel mid-rise brief.

Shop Proclaim here.

True & Co

Background: You know when you can tell a piece of clothing is comfortable just by looking at it? The True & Co designs are just that. Known for their lightweight wireless bras that are soft yet supportive, the brand’s earliest designs were made based on a Fit Quiz that was taken by nine million women.

Their bestsellers: The scoop neck bras that are also available in a convertible or adjustable strap.

Shop True & Co here.


Background: Australian intimates brand Nico “celebrates the sartorial philosophy of minimalism and understated luxury”. Aside from black and white pieces, the rest of their collections come in an array of pretty pastel colours.

Their bestsellers: The Basics line comprising underwire, T-shirt underwire, triangle, and full-cup wire-free bras.

Shop Nico here.


Background: Co-founded by Abby Morgan and headquartered in New York City, Cuup’s mission is to “redefine the way women look and feel in their underwear”. How? By introducing innovative design using high-performance fabric, to offering 40 sizes (A to H) based on measurements on real female bodies. 

Their bestsellers: The signature sheer Balconette bras exude that sensual allure, and the matching Highwaist bottoms.

Shop Cuup here.

Mary Young

Background: If cute and comfy are your two most important criteria when it comes to lingerie, Mary Young is the brand to turn to. Understated yet stylish, all their lingerie focus on celebrating every woman’s body, as they have no underwire, padding, or reshaping elements.

Their bestsellers: The Logan bra and high-cut bikini that feature a distinctive mesh panel, as well as the Kendi bra and brief that are in single-layer mesh.

Shop Mary Young here.


Background: Established in 2013 by close friends Laura Schoorl and Rachel Corry, Pansy’s underwear are all made from organic cotton and dyed with non-toxic fiber-reactive dyes. Aside from underwear, the brand also offers sportswear and loungewear in no-frills designs.

Their bestsellers: Their signature bras that are only made using cotton and elastic.

Shop Pansy here.


Background: Founded in 2010 by Christina Remenyi in Canada, Fortnight aims to introduce well-designed lingerie with an impeccable fit. Produced in-house, every piece from the brand is made using the highest quality and craftsmanship.

Their bestsellers: Their longline bras, be it the Luna or the Ivy Classic.

Shop Fortnight here.

The Nude Label

Background: The Nude Label is an underwear and swimwear brand from Valencia, Spain, that puts sustainability and transparency at its core. Made in a family-run factory near its HQ, the undergarments are crafted using organic cotton that’s certified with GOTS and OEKO-TEX 100 standards.

Their bestsellers: Their basic bras, as well as the cut-out bras.

Shop The Nude Label here.

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