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Inside Coach’s Spring/Summer 2020 show with Fazura, Joe Flizzow, Kiko Mizuhara, Michael B. Jordan and more

Inside Coach’s Spring/Summer 2020 show with Fazura, Joe Flizzow, Kiko Mizuhara, Michael B. Jordan and more

Riding high

Text: Joan Kong


Image: IMaxtree
Image: Coach

Creative director Stuart Vevers heads to the city for his Spring/Summer 2020 collection

The High Line

Instead of the usual dark alleyways-inspired showspace that the brand usually goes for, this round, creative director Stuart Vevers opted to embrace New York City with an outdoor show at the High Line (fun fact: The location was also where Coach's first runway collection was presented). The brand took over the Spur and Coach Passage, which is a new section that's dedicated to a rotating series of contemporary art. To make things extra special, Coach also made a donation on behalf of each and every one of the guests to the High Line's Adopt-A-Plant program. Talk about fashion with a good cause.

 

Prairie Americana traded for downtown cool

Since the start of his reign six years back, Stuart Vevers has always build upon his signature Prairie Americana aesthetic. But for Spring/Summer 2020, he took a different turn by leaving the calmness of the countryside for the hustle and bustle of the city, with a collection that's lined with street edge that signifies the start of a decade. Leather was, of course, the main staple of the collection, spotted in the form of duster coats, shirtdresses, and jacket-and-skirt co-ords. The ditsy floral motifs were replaced with graphic prints and some, given an upsized treatment in the form of scarves, or button-down shirt that is layered under a denim-on-denim get-up. Even the prairie dresses were given a chic update, as seen on model Sora Choi.

 

Artist collaboration

Hot off the Pre-Fall 2019 collection where he collaborated with six Chinese artists, Vevers looked to late American artist Richard Bernstein—known for his pop illustrations—to add that dose of '70s and '80s quirk into the looks. Portraits of Barbara Streisand, Michael J. Fox, and Rob Lowe were printed on T-shirts, sweatshirts, and even handbags—judging from the reactions on Instagram, it'll be a hot-selling item, for sure.

 

78 bags for 78 years

You can't mention Coach without thinking of its bags, and for SS20, prepare to be in for a treat: The brand is remastering 78 bags from its 78 years of history. We've gotten a sneak peek at the Coach Originals pop-up event at Madison Avenue earlier this week, but seeing it on the runway made it extra special. Each archive design is brought back and given a pick-me-up, whether it's in the form of a vibrant colour, illustrations from Richard Bernstein, or with a slight facelift. We've already made a mental wishlist on the designs to get next Spring.

 

Celebrities spotted: Fazura, Joe Flizzow and more

It's not a Coach show without its flock of celebrities, and as usual, Coach darling Fazura and Joe Flizzow were flown in for the show, and they both even snuck a picture with Anna Wintour. Other stars include Thai actors Captain Chonlathorn and Tor Thanapob sent the social media into a frenzy with their appearances, Indonesian celeb Luna Maya, American actresses Zoey Deutch and Rowan Blanchard, and of course, global men's ambassador Michael B. Jordan. As a part of Coach's Dream It Real initiative, the star invited interns from his Outlier Society Fellowship Initiative and the fashion club students at Essex County Newark Tech High School to watch the show. Instead of joining Jordan on the FROW, fellow brand ambassador Kiko Mizuhara walked the show in one of our favourite looks from the collection.

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