Just in: Willow Smith's first campaign for Chanel

Just in: Willow Smith's first campaign for Chanel

The new ambassadress

Text: Wei Yeen Loh

Image: Chanel

Willow Smith works her charm as the new face of Chanel's Autumn/Winter 2016-17 eyewear campaign

When news first broke wind that 15-year old artist, writer/singer and actress Willow Smith was named Chanel's new ambassadress, we were more than excited to see how she'd fare as part of Karl Lagerfeld's legion of muses made up of heavyweights including Cara Delevingne and Kristen Stewart. The young celeb took that title seriously, repping Chanel during the 2016 Met Gala and showing her support in the front row of its runway shows. In the maison's newest Autumn/Winter 2016-17 eyewear campaign, her effortless ease in front of the camera proves just why our (past) muse of the month should be the star of this collection.


Watch Smith tune out to the rhythm decked in jewels from the AW16 Ready-to-Wear collection while showing off the latest, ultra sleek optical designs and sunglasses.


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