Watch David Beckham’s tattoos come to life in a video for UNICEF
Every five minutes a child dies as a result of violence. Every year nearly a billion children – or 6 in 10 children – between the ages of 2 to 14 worldwide are regularly subjected to physical punishment by their caregivers. And approximately one in 10 girls under the age of 20, or 120 million girls worldwide, have experienced sexual violence. The statistics are shocking!
In a new film featuring UNICEF Goodwill Ambassador David Beckham, the brutal reality of violence against children is addressed in a creative manner. The 60-second PSA shows that physical and psychological abuse can mark children forever.
While David's own tattoos represent happy or important memories, millions of children have had to bear marks they have no say on—the long lasting scars of violence and abuse. Violence is prevalent in spaces where the kids should be safe – the homes, schools, online and communities. It happens to both boys and girls.
"When I launched my 7 Fund with UNICEF, I made a commitment to do everything I can to make the world a safer place for children and to speak out on issues that are having a devastating impact on children's lives. One of those issues is violence," said David in a statement.
"Last year, I visited Cambodia with UNICEF where I met and listened to children tell me about terrible violence they have experienced. I was shocked by what I heard and I saw how violence can leave deep and lasting scars. No child should have to endure this. Yet in all corners of the world, in their homes, schools and on their streets, children are suffering similar violence. I hope this new project will draw attention to this urgent issue and inspire action. Violence against children is wrong and together, we need to end it."
See the powerful PSA below.