Is this the world’s blackest black paint yet?
Black 2.0 is hailed as the most pigmented black acrylic paint in the world. It was developed by British artist, Stuart Semple as a move to challenge another artist, Anish Kapoor. In 2014, the latter had asked for exclusive rights to use Vantablack—a non-reflective substance that absorbs 99.6% of the light that hits it, in exchange for his help in developing new uses for the product. Of course, this didn't sit well with the art world and a colour war ensued.
Stuart has since created a collection of colours – the world's pinkest pink, greenest green, and Black 2.0 – that is available to everyone except Anish, who is banned from purchasing. Case in point, when ordering through Stuart's site, you're asked to certify that "you are not Anish Kapoor, you are in no way affliated to Anish Kapoor, you are not purchasing this item on behalf of Anish Kapoor or an associate of Anish Kapoor. To the best of your knowledge, information, and belief this material will not make its way into the hands of Anish Kapoor."
While Black 2.0 isn't the blackest black in the world, the cherry scented acrylic paint is good enough to create the black hole effect. Here are some #ShareTheBlack artistic inspo for you if you're game to testing it out: