Beatrix Potter books get high-fashion makeover with designer editions

Beatrix Potter books get high-fashion makeover with designer editions

Childhood revisited

Text: Gwen Ong

Image: Penguin Random House Children

Five of the author’s best-loved tales are being released by Penguin Random House Children with a fashionable touch

Peter Rabbit is undoubtedly one of her most famous stories yet. It is also one out of five stories featured in a new collection by Penguin to celebrate the 150th anniversary of Beatrix Potter's birth.

Five iconic fashion designers were commissioned to reimagine the covers of her classic stories; these are the results:

Henry Holland, House of Holland - The Tale of Jemima Puddle-Duck

The Tale of Jemima Puddle-Duck

"For this special anniversary edition, I wanted to create something that reflects both the Beatrix Potter style as well as my own. I used the iconic Beatrix Potter duck-egg blue that appears traditionally on Jemima's bonnet and incorporated that into our polka-dot print."


Orla Kiely - The Tale of Mrs Tiggy-Winkle

The Tale of Mrs Tiggy-Winkle

"It has been such a fun experience to design a cover for one of my favourite children's authors, Beatrix Potter. I have very much enjoyed designing our hedgehog to represent Mrs Tiggy-winkle in a simple modern style and repeat. I hope she draws the reader happily into the Beatrix Potter world."


Preen - The Tale of Squirrel Nutkin

The Tale of Squirrel Nutkin

"When I was little, my family had a boat on Lake Windermere and I spent many a wonderful childhood holiday in the Lake District. My overriding memories always come back to Beatrix Potter and her stories. My parents would read them to me as we looked out across the lake at the countryside that inspired the books. Squirrel Nutkin was always my favourite."


Philip Colbert, Rodnik Band - The Tale of Tom Kitten

The Tale of Tom Kitten

"I love Beatrix Potter's work, it had a huge effect on me as a kid and I still love it to this day. It's so iconic, memorable and charming. I grew up near the small town of Dunkeld in Scotland, where Beatrix Potter went on holiday. She is said to have first written the letters there that would become The Tale of Peter Rabbit, also said to be inspired from this time are Mrs Tiggy-winkle and Squirrel Nutkin. I loved the fact that the beautiful nature of Scotland that I enjoyed so much had influenced her work and the amazing stories she created."


Cat Brothers - The Tale of Peter Rabbit

The Tale of Peter Rabbit

"When designing the cover for Peter Rabbit, we started by imagining Peter today - what would he be like? Well, he'd be naughty, streetwise and incredibly cool, of course. His iconic blue jacket has been given a streetwear makeover, now appearing in denim with customised 'vegetable' patches. The hand-drawn illustrations perfected by Beatrix Potter are reflected in the detailed hand-embroidery used to create this cover and the mini-motif endpapers suggest the jacket's lining."

The fashion editions of these Beatrix Potter's tales will be available from 7 July 2016 onwards from Penguin Random House Children.


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