Beauty

Sulwhasoo has a new limited-edition collection and it is too pretty for words

02.08.2018

By Wei Yeen Loh

Sulwhasoo has a new limited-edition collection and it is too pretty for words

Think of floral designs on any beauty product and you’d be hard-pressed to find something groundbreaking in the market. But you can trust K-beauty brand Sulwhasoo to up the ante with designs that are symbolic as they are meaningful. This season, the luxury beauty brand launches a limited-edition Peach Blossom Spring Utopia collection, a lineup that will appeal to 1) anyone who appreciates beautiful design, and 2) those who can’t resist collectibles in the form of Korean beauty products.

The range is inspired by the beauty of plum blossoms blooming in the snow, with packaging sporting images of a peach orchard—a harbinger of good luck in the ancient East. The peach is also known as the divine fruit of the gods and a revered symbol of immortality. For the visuals, Sulwhasoo collaborated with Korean contemporary artist Hana Seo to create a slew of designs inspired by traditional folk painting. This special edition collection has skincare and makeup products, all coming with a poignant message.

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Planning to score gifts for your friend/family member who is a diehard beauty enthusiast? The Peach Blossom Spring Utopia is your go-to, of course. Here’s what you can expect from the collection: Sulwhasoo’s signature First Care Activating Serum EX that helps boost the absorption of subsequent products applied on your skin; the Perfecting Cushion EX and Perfecting Cushion Brightening, both perfect skincare-makeup hybrids to give your skin long-lasting coverage; the Essential Lip Serum Stick for plump, moisturised lips; and lastly, the Makeup Multi Kit that offers the Sulwhasoo Powder for Cushion and Multi Blusher.

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