Sulwhasoo introduces its 4th generation Concentrated Ginseng Renewing Cream EX
Sulwhasoo has come a long way in history with an extensive 50 years of ginseng research. Building on the legacy of ABC Ginseng Cream launched in 1966, Sulwhasoo has been evolving in the ginseng anti-ageing segment. The first Concentrated Ginseng Renewing Cream was launched in 2000. It was an amazing discovery to be able to use and stabilise ginseng extracts for skincare.
Subsequently in the second-generation cream, a Bio-conversion technology is applied to harness rare ginseng saponin and convert it as active ingredient, and secure the anti-ageing ingredient Compound K. By the third-generation cream in 2009, the active anti-ageing ingredient Compound K is enhanced while the entire ginseng plant from roots to berries were fully used.
Now the fourth generation Concentrated Renewing Cream EX is further improved with advanced ginseng science and anti-ageing research. It is formulated with an upgraded anti-ageing ingredient Compound K from ginseng roots and precious Ginsenoside Re derived from ginseng flower. Through Sulwhasoo's research, these two components are found to be helpful in restoring the skin's natural vitality by enhancing the skin's regeneration and defence system while addressing ageing indicators.
As we age, our skin's regeneration and defence systems tend to grow weak. External aggressors such as chronic inflammation, also known as 'inflammaging', can have a corrosive impact on the body's immune system and accelerate symptoms of ageing.
According to traditional Korean herbal medicine practice, those who are full of vitality and positive energy can keep out these negative energies and thus, stay healthy. So, once regeneration and defence systems are restored, the skin becomes healthier and can begin to address ageing at its root.
The new generation Concentrated Ginseng Renewing Cream EX comes in two variant, each is formulated with two different scents and textures.
The Concentrated Ginseng Renewing Cream EX Original has a full-bodied scent of ginseng roots to stimulate positive energy and a nutrition-rich formula to make the skin look radiant. While the Concentrated Ginseng Renewing Cream EX Light has a fresh scent from its ginseng leaves and flowers ingredients, and a smooth and refreshing gel-like consistency for fast absorption into the skin.
It is Sulwhasoo's hope to create a comfortable sensory experience for its users. The renewed Concentrated Ginseng Renewing Cream EX presents a holistic beauty that comes from within.