Actress Chloë Grace Moretz bares all for SK-II’s inspiring, makeup-free campaign
For those who believe that they can't possibly step outside the house without an inch (or at the very least, a thin layer) of makeup on their faces — just remember that you don't actually need that swipe of concealer or dash of lip colour to feel confident. Let's be real: Your natural beauty shines when you've got a confident attitude down pat. While healthy self-esteem and self-image play a major role in this instance, it also helps to arm yourself with a foolproof skincare routine.
Japanese beauty brand SK-II is championing this notion with their new campaign, the #BareSkinProject. With an aim to make this statement loud and clear to women across the globe, the brand has collaborated with six global celebrities for this purpose. These muses took on the challenge of showcasing their bare skin for the first time with the help of SK-II's bestselling Facial Treatment Essence. Shot by photographers Christopher Anderson, Alessandra Sanguinetti and Jim Goldberg, the campaign features 21-year old actress Chloë Grace Moretz and five other celebrities with zero makeup on.
Watch Moretz's bare-skin journey with SK-II below:
Read on to find out her thoughts on going makeup-free for the #BareSkinProject:
What was your first reaction when you first found out about the #BareSkinProject?
It was so refreshing to hear about a campaign that aims to embrace women’s natural beauty and spark a movement of authenticity and confidence. I knew that this was a perfect fit for me and what I represent. I was a bit anxious as this would be the first time I’d be photographed without makeup, but I was incredibly excited to be included in the project.
What does going bare skin with no make up mean to you?
As I grew up, I became more confident without makeup because I focused on taking care of my skin, starting with the basics. I now find so much beauty in the simplicity of bare skin. Putting your bare skin forward, into the world, should be something all women feel comfortable doing and through the #BareSkinProject, we hope to make them more confident in doing so.
How do you think your fans will react to such campaign?
I think they will be excited about the authenticity of the project and the message of empowerment. This is such a naturalistic campaign and different from what I’ve done so far, which usually involves getting into character to become someone other than myself. With the #BareSkinProject, it was really refreshing to just be me and to let natural beauty and glow shine through.
How did you prepare for the photoshoot?
I started using SK-II’s Facial Treatment Essence. I use it in the day and at night to help my skin lock in moisture. I felt that SK-II’s Facial Treatment Essence has 100% helped — I wake up with a natural tone and glow to my complexion. It has given me clear and glowing skin which made me feel so much more confident on set.
The #BareSkinProject is about inspiring women all over the world to embrace their natural bare skin beauty. What would you say to your fans who look up to you to encourage them to be confident in their natural bare skin?
Embrace who you truly are! You don’t need to hide behind anything, including makeup. You don’t have to follow societal norms. Take care of your mental and physical health. I find that meditation, yoga and a daily workout keeps me grounded, focused and helps with confidence.
What was your experience like shooting for the #BareSkinProject and working with Christopher Anderson and Alessandra Sanguinetti?
It was a very exciting experience. From the video shoot to working with Christopher Anderson to working with Alessandra (Sanguinetti), each shoot was very different and multi-faceted. It was nice to be able to show my bare skin journey through the short film that showcases the whole shooting experience with the two photographers — Christopher and Alessandra. Both of them were really professional and fun to work with and I really enjoyed the process.
I think it’s great that a massive brand like SK-II is backing real raw beauty and allowing me to be completely bare skin and show who I am to the world on a global campaign level which I think is so shocking, incredible and exciting. It’s the right step forward in 2018 and personally, it felt very invigorating and freeing. I felt very confident after the shoot and I think even more so, I would wear my bare skin as a badge of honour now.
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