In the news: Lush UK quits social media, Blake Lively flashes her beauty drawer and more
In this past week's beauty beat, Lush decides to pull a major move that could very well make or break its connection the millennial/Gen-Z pool of customers. Also, celebrities including Rihanna and Ariana Grande have got us on the edge of our seats for their upcoming (potential) beauty launches—no confirmed details just yet, although we're crossing fingers that the drops will be nothing short of amazing. Also, our favourite Hollywood stars let us in on their skincare and makeup secrets—all the deets below:
Lush UK says goodbye to its social media channels
With more than half a million followers on Instagram, 202,000 followers on Twitter, and another 400,000+ followers on Facebook, Lush UK's decision to shut down its social media channels might be the boldest (and rashest) decision made by a beauty label at this very social-centric day and age.
While other brands are busy snapping up regional accounts on Instagram and the like, Lush's move to "switching up social" hinted of a new approach by the brand i.e. working directly with influencers instead of going through middlemen. This decision only affects its UK social media platforms, while other regions including North America and Southeast Asia would continue its operations.
Actress Michelle Pfeiffer launches a "clean fragrance" line
Talk about clean beauty brands and you'd be hard-pressed to find a fragrance collection that comes with an ingredient list that's sustainably-sourced and made, absolutely safe for the human body, and free of parabens, pthalates, formaldehyde and the like. Actress Michelle Pfeiffer's brainchild Henry Rose checks all the right boxes in our books, making it the first ever fragrance brand that is completely transparent.
“I set out to see if it was possible to develop a line of fine fragrances proving you don’t need to sacrifice quality and sophistication for safety. And we did it!” says Pfeiffer. The result? Five new eau de parfums concocted from 300 distinct ingredients that pass the tests of the Environmental Working Group and the Cradle to Cradle Products Innovation Institute.
Celebs—including RiRi and Ari—file trademarks for beauty products
While rumours of Rihanna's Fenty Beauty expansion to skincare has been fuelled since 2017 (thanks to a tip from an ardent fan on Twitter), it wasn't until recently that the trademark was listed "Fenty Skin" on the United States Patent and Trademark Office’s website. Will we be expecting an array of new skincare products to RiRi's already-booming beauty label? We can't wait.
Rihanna's not the only one who's got her head in the game. Superstar Ariana Grande is also jumping on the beauty bandwagon with her filed trademark for "Ariana Grande Thank U, Next" for a slew of beauty essentials including fragrances, body lotions, bath gels, body scrubs, body mists and more. Which are you more excited for?
James Corden and Chloë Moretz try ASMR for SK-II's #BareSkinChat Ep. 5
SK-II's latest web series, the #BareSkinChat, is gaining traction for its unconventional narrative that isn't your usual skincare ad. If you haven't seen comedian James Corden try his hardest to glean SK-II ambassador Chloë Grace Moretz's skincare secrets (spoiler: it's really just the iconic Facial Treatment Essence), check the first four episodes now on SK-II's YouTube channel.
The latest episode sees both trying their hand at ASMR—but incorporating the skincare routine, which might be incredibly spine-tingling to ASMR lovers (but nerve-racking for some of us).
Blake Lively shares her beauty stash
Are you ready for Blake Lively's makeup stash? We didn't think so, after taking a peek of her beauty drawer on her IG Stories. Our take on her makeup philosophy after one look at her essentials? She's all for that effortless, Cali sun-kissed glow, and she's a fan of neutral-toned lip and eye shadow hues.
Some of the beauty superstars she vouches for include Caudalie Beauty Elixir, Dior Diorshow Mascara, Marc Jacobs Beauty Dew Drop Gel Highlighter, Giorgio Armani Fluid Sheer Foundation and more.