La Prairie unlocks the power of light with a new luxurious cream
The White Caviar range is one of La Prairie's most popular skincare collections that beauty fanatics would immediately associate with the brand. This month, La Prairie adds one more product to its line-up with the introduction of the the White Caviar Crème Extraordinaire, which is driven by the desire of helping women achieve spotless, luminous skin. The cream is developed based on La Prairie's breakthrough research on a single most powerful illuminating molecule that has the ability to reduce dark spots and skin discolouration.
The magic is Lumidose—a key molecule identified to be the most effective in supporting the inhibition of melanin, which we know to be the pigment that causes dark spots. Melanin production is controlled primarily by one key enzyme for melanin synthesis—tyrosinase. Lumidose has the ability to counter the effects of tyrosinase and efficiently disrupt melanin formation.
Hence, the formulation of La Prairie's White Caviar Crème Extraordinaire optimises the concentration of lumidose to help it reach the source of discolouration. It is paired with the brand's Smart Crystal White to deliver a potent brightening active to interrupt the signalling pathways of melanin production further. It also contains rare golden caviar extract for firming benefits, and an excusive cellular complex to re-energise cells.
La Prairie White Caviar Crème Extraordinaire is available beginning this month at Isetan KLCC, Isetan The Gardens and Parkson Pavilion KL at the price of RM3,330 (60ml).