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American model Emily DiDonato is the new face of Biotherm

American model Emily DiDonato is the new face of Biotherm

#BiothermLovesEmily

Text: Wei Yeen Loh

The IMG model and certified yoga instructor will star in her first campaign for Biotherm this June.

French luxury skincare brand Biotherm adds a new name to its ambassador list — IMG model and Columbia psychology student Emily DiDonato, who joins the A-list roster of Biotherm brand ambassadors including Candice Swanepoel, Christy Turlington-Burns and David Beckham. The stunning 27-year old has previously starred as the face of a few beauty campaigns such as Giorgio Armani's Acqua di Gioia fragrance and most recently, Maybelline's Brow Tattoo. 

“Emily’s personal interest in Biotherm, her highly-active, loving nature lifestyle, make her the ideal ambassador for Biotherm’s healing efficacy,” says the brand's general manager David Fridlevski. “Smart, she’s not only an influential opinion shaper in the field of skincare, but also in healthy living. With her engagement with her community; she’s a natural choice for Biotherm.”

 

The new global ambassador will represent the brand's bestselling Life Plankton skincare series, the star product being the Life Plankton Essence that is infused with Biotherm's patented active ingredient — a living micro-organism that encourages cellular renewal. “I am so happy to join the Biotherm family. I’ve always loved the naturality of Biotherm products,” said DiDonato. “I first started using Biotherm when my life was only travel. Their Life Plankton Essence was a transformation for that dry, tight, ‘can my skin handle any more’ feeling. All their formulas are based on Life Plankton, a super powerful ingredient that really helps to soothe and regenerate your skin. Right now, as I‘m putting my skin through the added stress of organising my summer wedding, Biotherm couldn’t have called at a better time.”

Watch out for DiDonato's first ever campaign for Biotherm this June, with a special Instagram campaign to be launched beforehand featuring her five of her favourite Biotherm products.

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