Shu Uemura Color Atelier: Warrior Women

Shu Uemura Color Atelier: Warrior Women

10 shades, 10 outstanding women

Text: Wei Yeen Loh

These 10 power women are out to prove a point, wearing shu uemura's newest shades from the color atelier palette

It's widely said that the beauty about makeup lies within the freedom of expressing yourself. While this seems rather obvious, there's really nothing like a stroke of colour over your eyes, lips or cheeks to breathe life to your features—or better yet, to complement facets of your personality and emotions.

When it comes to colour artistry, Japanese beauty brand shu uemura has been (and still is) making waves with its iconic customisable eyeshadow palette color atelier that was first launched in 2011. This year, the rebirth of this palette boasts 43 new Tokyo-inspired colours (total count: 100!) to explore the infinite possibilities of makeup looks you can pull off, from 13 shades of nude and gray hues to 30 vibrant shades for a show-stopping look. These silicone-coated powders come in six different textures including velvet matte, subtle shimmer, radiant pearl, enchanting iridescence, dramatic metallic, and sparkling glitter.


In conjunction with the relaunch of color atelier, shu uemura Malaysia explored the best way to pull off colour according to personality with its 'Warrior Women' campaign. 10 strong-minded women who are standouts in their field of expertise represented a stunning shade from color atelier that best fits their character, from mother-of-two and entrepreneur Tengku Chanela Jamidah to cancer survivor and emcee/host Choo Mei Sze.

What inspires these go-getting power women to excel in their field? Find out more below:



Photography: Soon Lau/Awesome Image

Styling: Cai Mei Khoo

Makeup by Wendy Foo, Christy Wong, Ying Xuan and Sheng Saw using shu uemura

Hair by Miko Hair Saloon using L'oreal Professionnel

Videography: Octopost Studio

Styling assistants: Loh Wei Yeen, Tan Su Fen, Chong Yi Suen, Gwen Ong


Want to mix and match a range of eyeshadows in one handy palette? Shu uemura now lets you customise eight colours in one with the new custom palette that can fit eight pressed eyeshadows, four blush colours, or a combination of the two. 

Shu uemura color atelier and custom palettes are now available in all shu uemura stores and counters nationwide.


Related stories:

Buro 24/7 Exclusive: Kathleen Kye for Shu Uemura

Shu uemura’s best-kept backstage secret: The skin perfector

#CollabCrush: shu uemura x Maison Kitsuné