This year marks the fifth edition of our annual BURO Beauty Empties awards, and in honour
of this milestone, we’re looking to rekindle our passion for beauty. Think child-like playtime:
the nostalgia of rifling through your mother’s vanity table; the thrill of unboxing a brand-new
lipstick; the creative indulgence of a pre-shower makeup experiment; and the fuzzy feeling of
getting ready for a night out with your girls. We’re out to honour our community and the joy
that beauty sparks in us all.
This year marks the fifth edition of our annual BURO Beauty
Empties awards, and in honour of this milestone, we’re looking
to rekindle our passion for beauty. Think child-like playtime:
the nostalgia of rifling through your mother’s vanity table; the
thrill of unboxing a brand-new lipstick; the creative indulgence
of a pre-shower makeup experiment; and the fuzzy feeling
of getting ready for a night out with your girls. We’re out to
honour our community and the joy that beauty sparks in us all.
To capture said spark, the BURO Beauty Council has put in the work to test, swatch, spritz, and
lather their way through our 230 shortlisted nominees. After months of trial and thoughtful
curation, they’ve whittled it down to 57 exceptional winners across skincare, makeup, haircare,
body, and fragrance. The result? A lineup of 2025’s ultimate beauty must-haves.
To capture said spark, the BURO Beauty Council has put in the
work to test, swatch, spritz, and lather their way through our
230 shortlisted nominees. After months of trial and thoughtful
curation, they’ve whittled it down to 57 exceptional winners
across skincare, makeup, haircare, body, and fragrance. The
result? A lineup of 2025’s ultimate beauty must-haves.
Scroll ahead to find the full Winners List, meet our 2025 BURO Beauty Council members, and
stand a chance to win some of this year’s nominees in our annual beauty giveaway!
Scroll ahead to find the full Winners List, meet our 2025
BURO Beauty Council members, and stand a chance to win
some of this year’s nominees in our annual beauty giveaway!
SKINCARE
MAKEUP
HAIR
BODY
FRAGRANCE
COUNCIL
GIVEAWAY
SKINCARE
MAKEUP
HAIR
BODY
FRAGRANCE
COUNCIL
GIVEAWAY
BEST FIRST CLEANSE
SHU UEMURA
BlackOil Pore Purifying
Fresh Cleansing Oil
READ OUR REVIEW
BEST SECOND CLEANSE
TAKAMI
Moisture Rich Face
Foam Cleanser
READ OUR REVIEW
BEST TONER
B+ CLINIC
Biovita-P Cell
Regen+ Toner
READ OUR REVIEW
BEST ESSENCE
LA MER
The Treatment Lotion
READ OUR REVIEW
BEST FOR BARRIER REPAIR
KRAVEBEAUTY
Oat So Simple
Water Cream
READ OUR REVIEW
BEST BLEMISH BUSTER
KIEHL'S
Clearly Corrective™
Dark Spot Solution
READ OUR REVIEW
BEST AGE-DEFYING CREAM
ESTÉE LAUDER
Revitalizing Supreme+
Night Power Bounce Creme
READ OUR REVIEW
BEST GLOW-UP
LUMI BEAUTY
Bright Me Up
Vitamin Mist
READ OUR REVIEW
BEST EXFOLIANT
PAULA'S CHOICE
Skin Perfecting 6% Mandelic
+ 2% Lactic Acid Liquid Exfoliant
READ OUR REVIEW
BEST FACE OIL
KRAVEBEAUTY
Oil La La Linoleic
Acid-Rich Oil Serum
READ OUR REVIEW
BEST CULT SERUM
CLARINS
Double Serum
READ OUR REVIEW
BEST SUN SHIELD
ÀI BEAUTY
Heartlight Sunscreen
SPF50+ PA++++
READ OUR REVIEW
BEST SKIN-QUENCHING BOOST
AĒSOP
Immaculate
Facial Tonic
READ OUR REVIEW
BEST EYE TREATMENT
LUMI BEAUTY
Peony Revival
Eye Serum
READ OUR REVIEW
BEST EYE PATCHES
LUMI BEAUTY
Avocado Nourishing
Hydrogel Eye Mask
READ OUR REVIEW
BEST LIP CARE
LANEIGE
Glaze Craze
Tinted Lip Serum
READ OUR REVIEW
BEST BRIGHTENING MASK
LUMI BEAUTY
Brighten + Smooth
Hydra Collagen Mask
READ OUR REVIEW
BEST HYDRATING MASK
B+ CLINIC
Copper Peptides
Anti-Ageing Mask
READ OUR REVIEW
BEST FOUNDATION
GIORGIO ARMANI
Luminous Silk
Foundation
READ OUR REVIEW
BEST SKIN TINT
IT COSMETICS
CC+ Cream Full-Coverage
Foundation with SPF50
READ OUR REVIEW
BEST CONCEALER
HOURGLASS
Vanish™ Airbrush
Concealer
READ OUR REVIEW
BEST SETTING SPRAY
ANASTASIA
BEVERLY HILLS
Impeccable Setting Spray
READ OUR REVIEW
BEST EYELINER
KYLIE COSMETICS
Kyliner Gel
Eyeliner Pencil
READ OUR REVIEW
BEST EYESHADOW
KITTIE YIYI BEAUTY
‘Eyeshaday’
Palette
READ OUR REVIEW
BEST FOR BROWS
ANASTASIA
BEVERLY HILLS
Volumizing Tinted Brow Gel Deluxe
READ OUR REVIEW
BEST FOR LUSH LASHES
SEPHORA
COLLECTION
Size Up Mascara
READ OUR REVIEW
BEST FOR CHERUB CHEEKS
RARE BEAUTY
Soft Pinch Luminous
Powder Blush
READ OUR REVIEW
BEST GLOW-GIVER
DIOR BEAUTY
Forever Glow Maximizer
Longwear Liquid Highlighter
READ OUR REVIEW
BEST LIQUID LIPSTICK
KYLIE COSMETICS
Plumping Powder
Matte Lip
READ OUR REVIEW
BEST LIP GLOSSER
HUDA BEAUTY
Faux Filler Gloss
READ OUR REVIEW
BEST BULLET LIPSTICK
SISLEY PARIS
Phyto Lip Balm
READ OUR REVIEW
BEST LIP LINER
KOSAS
Hotliner Hyaluronic Acid
Lip Liner
READ OUR REVIEW
BEST COLOUR CORRECTOR
HUDA BEAUTY
#FauxFilter
Color Corrector
READ OUR REVIEW
BEST FOR SCULPTED CHEEKS
CHARLOTTE TILBURY
Hollywood
Contour Wand
READ OUR REVIEW
BEST SETTING POWDER
MAKE UP
FOR EVER
HD Skin Setting Powder
READ OUR REVIEW
MOST VIRAL PRODUCT
FWEE
Lip & Cheek
Blurry Pudding Pot
READ OUR REVIEW
BEST STYLING TOOL
GHD
Duet Blowdry
Hair Dryer Brush
READ OUR REVIEW
BEST SCALP SAVIOUR
MIRIAM QUEVEDO
Extreme Caviar Exfoliating
Scrub Scalp Mask
READ OUR REVIEW
BEST SHAMPOO
OUAI
Detox Shampoo
READ OUR REVIEW
BEST CONDITIONER AND MASK
K18
Leave-In Molecular
Repair Hair Mask
READ OUR REVIEW
BEST BRUSH
TANGLE TEEZER
The Ultimate
Detangler
READ OUR REVIEW
BEST LEAVE-IN TREATMENT
DAVINES
OI Soufflé Silkening
Bodifying Foam
READ OUR REVIEW
BEST DE-FRIZZER
VIRTUE LABS
Frizz Block™
Smoothing Spray
READ OUR REVIEW
BEST HAIR OIL OR SERUM
SCHWARZKOPF
PROFESSIONAL
Fibre Clinix Bondfinity Light Oil
READ OUR REVIEW
BEST FOR HAIR GROWTH
SHISEIDO PROFESSIONAL
Sublimic Adenovital
Scalp Power Shot
READ OUR REVIEW
BEST BODY WASH
AĒSOP
Geranium Leaf
Body Cleanser
READ OUR REVIEW
BEST BODY TREATMENT
SOL DE JANEIRO
Brazilian Bum
Bum Cream
READ OUR REVIEW
BEST BODY EXFOLIATOR
THIS WORKS
Perfect Body
Smoothing Wash
READ OUR REVIEW
BEST FOR FRESH PITS
SALT AND STONE
Bergamot and Hinoki
Natural Deodorant
READ OUR REVIEW
BEST HAND CREAM
DRUNK ELEPHANT
Therabu™ Buttered
Reparative Hand Cream
READ OUR REVIEW
BEST BODY MIST
SOL DE JANEIRO
Cheirosa 59
Perfume Mist
READ OUR REVIEW
BEST GOURMAND SCENT
BURBERRY BEAUTY
Goddess Eau de
Parfum Intense
READ OUR REVIEW
BEST FLORAL SCENT
GUCCI BEAUTY
Flora Gorgeous Orchid
Eau de Parfum
READ OUR REVIEW
BEST FRUITY SCENT
CHLOÉ
L’Eau de Parfum
Intense
READ OUR REVIEW
BEST WOODY SCENT
HERMÈS
Barénia
Eau de Parfum
READ OUR REVIEW
BEST NICHE FRAGRANCE
AĒSOP
Aurner
Eau de Parfum
READ OUR REVIEW
BEST PACKAGING
GUERLAIN
Aqua Allegoria Rosa
Verde Eau de Toilette
READ OUR REVIEW
The 2025 BURO Beauty Council brings together a curated collective of beauty experts,
professionals, and passionate enthusiasts, each chosen for their insider knowledge and expertise.
Our mission remains clear: to uncover the very best in beauty. Meet this year’s judging panel below!
The 2025 BURO Beauty Council brings together a curated
collective of beauty experts, professionals, and passionate
enthusiasts, each chosen for their insider knowledge and
expertise. Our mission remains clear: to uncover the very
best in beauty. Meet this year’s judging panel below!

DEE

Content Creator and
Beauty Enthusiast

@deealimin

Regularly serving up great
skincare and makeup
recommendations
(in three different
languages!), Dee has
rightfully carved out her
spot as a trusted voice on
our local beauty scene.

KAARTHINI

Model and
Content Creator

@kaarthini

Whether it’s on billboards
or scrolling social media,
you’ll recognise Kaarthini.
She is sure to inspire you
with her eye-catching feed,
where she shares insider
tips gleaned from her work
as a model and influencer.

VIVIEN

Content Creator and
Makeup Artist

@vvnlovevvn

Also known as the Beauty
Creator of the Year in our
2023 BURO Impact Awards,
Vivien is our makeup
muse. She does it all, from
everyday looks to avant-
garde beats, serving it up
with a hefty dose of humour.

REDZHANNA

Beauty Editor,
BURO Malaysia

@redzhannajazmin

With six years of experience
under her belt as BURO’s
resident beauty expert, Red
is dedicated to the craft.
When she’s not destroying
her hair in the name of
journalism, she’s hard at work
reviewing the newest drops.

CODY

Session Stylist
and Hair Expert

@codychua

A familiar face both in
and out of the studio,
Cody Chua is a celebrity
hairstylist with years of
experience to his name.
Trust him to deliver the best
recommendations and tips
for great hair days ahead!

DEE

Content Creator and
Beauty Enthusiast

@deealimin

Regularly serving up great
skincare and makeup
recommendations
(in three different
languages!), Dee has
rightfully carved out her
spot as a trusted voice on
our local beauty scene.

KAARTHINI

Model and
Content Creator

@kaarthini

Whether it’s on billboards
or scrolling social media,
you’ll recognise Kaarthini.
She is sure to inspire you
with her eye-catching feed,
where she shares insider
tips gleaned from her work
as a model and influencer.

VIVIEN

Content Creator and
Makeup Artist

@vvnlovevvn

Also known as the Beauty
Creator of the Year in our
2023 BURO Impact Awards,
Vivien is our makeup
muse. She does it all, from
everyday looks to avant-
garde beats, serving it up
with a hefty dose of humour.

REDZHANNA

Beauty Editor,
BURO Malaysia

@redzhannajazmin

With six years of experience
under her belt as BURO’s
resident beauty expert, Red
is dedicated to the craft.
When she’s not destroying
her hair in the name of
journalism, she’s hard at work
reviewing the newest drops.

CODY

Session Stylist
and Hair Expert

@codychua

A familiar face both in
and out of the studio,
Cody Chua is a celebrity
hairstylist with years of
experience to his name.
Trust him to deliver the best
recommendations and tips
for great hair days ahead!

Snack in hand? Good. The BURO Beauty Council is back at it—spilling
the beans on their favourite beauty buys of 2025! Step into the BURO
Beauty Circle and get the inside scoop on their favourite winners.
Snack in hand? Good. The BURO Beauty Council is
back at it—spilling the beans on their favourite beauty
buys of 2025! Step into the BURO Beauty Circle and
get the inside scoop on their favourite winners.
Want to stand a chance to win some of this year’s most exciting
BURO Beauty Empties nominees? Enter our 2025 giveaway below!
Want to stand a chance to win some of this year’s
most exciting BURO Beauty Empties nominees?
Enter our 2025 giveaway below!

CREDITS

EDITOR-IN-CHIEF / Jason Lim
CONCEPT, TEXT & STYLING / Redzhanna Jazmin
CREATIVE DIRECTION, STILL LIFE CONCEPT & LAYOUT DESIGN / Sarah Tai
ART DIRECTION ASSISTED BY / Eve Lyn Lau
PHOTOGRAPHY / Soon Lau | Awesome Image
PHOTOGRAPHY ASSISTED BY / Aizuddin Afiq | Awesome Image
VIDEOGRAPHY / Dennis Kho
MAKEUP / Jenn Teh
HAIR / Bibian Fredericks
MODEL / Amylia Loh
^
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