Founded in 1987, SGIFF is the largest and longest-running film event in Singapore and has become an iconic event in the Singapore arts calendar. It is widely attented by international film critics and recognized worldwide for its focus on Asian filmmakers and the promotion of South East Asian films.

"The shared values between the world of luxury and film are abundant. Both worlds are enriched with evocative stories of inspiration and experiences. This partnership is the start of a wonderful collaboration that is aligned to IWC's long-standing commitment to filmmaking. I am pleased that we are supporting an important event that recognizes and honours the passion and endeavours of filmmakers across South East Asia," says Managing Director of IWC South East Asia, Matthieu Dupont.

Ms Yuni Hadi, SGIFF Executive Director, adds: "Every film that is shown at the Singapore International Film Festival is an expression of the filmmaker's passion and craftsmanship. IWC Schaffhausen's support of SGIFF attests to its recognition of the many independent cinema talents in our region and their pursuit of excellence. We are excited to work with IWC Schaffhausen to inspire new discoveries and champion Asia's story in film."