Whether it's sexual harassment at varying degrees or a straight up robbery, it's not uncommon for women to feel uncomfortable taking a cab or a private car service to a destination. That, however, is about to change as an alternative transportation platform has appeared in Malaysia. Riding Pink is a taxi service for women, by women—so only female drivers for female passengers.
Founded by 30-year-old Denise Tan, the two main goals for starting Riding Pink were to make safe and comfortable public transportation accessible to women as well as provide an alternative/additional income for women who needs a more flexible schedule such as stay-at-home mothers.
While the service is still in its early stages, the response has been overwhelmingly positive. Tan told The Star that in the week of 21 to 27 November, they recorded about 100 trips and they currently have over 100 drivers. So how do you book a ride? As the mobile app will only be ready next year, Riding Pink now matches drivers to customers manually and receives bookings via their Facebook page or Whatsapp. The only downside to the service is that customers have to pre-book as compared to Uber and GrabCar which is provides on-the-spot booking. However, that is also one of the reasons why Tan doesn't feel they're competitors but rather a complementary ride-sharing service.