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Tory Burch's beautiful new Parisian flagship is sugar and spice and everything nice

Tres jolie

Tory Burch's beautiful new Parisian flagship is sugar and spice and everything nice
Tory Burch's first store to open in France spans three floors on the famed Rue Saint-Honoré and is a mecca of femininity.

With more than 150 boutiques worldwide, Burch's first French outpost is a fitting tribute to Burch's classic but bohemian aesthetic. Burch and architect Daniel Romualdez strove to preserve and enhance the beauty of the pre-existing 19th century structure of the seven storey building with raffia walls, white-washed oak floors and gold sunburst ceiling lamps. The atmosphere is chic, relaxed and undeniably feminine—the perfect backdrop for Burch's full range of ready-to-wear, shoes, jewellery, handbags, accessories, watches and homewares.

412/414 Rue Saint-Honoré

Fellow designers Giambattista Valli, Olivier Rousteing and Jonathan Anderson; actresses Melanie Laurent, Dianna Agron and Jessica Alba and fashion it-girls like Lauren Santo Domingo and Anna della Russo all came to help Burch celebrate the opening of her eighth store in Europe. Musician Lauryn Hill performed a 45 minute set at the after-party at the very fashionable Hotel de Sully in the Marais. 

Jason Lim

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