Following a successful and longstanding 25-year relationship with Prada, mytheresa.com is one of only two exclusive online retailers to have been chosen by the Italian design house to carry its collection. 

From ready-to-wear pieces to bags and shoes, a broad edit from the Fall/Winter 2016 collection will be made available on the site from 15 July onwards.

This also marks the first occasion that Prada is selling its mainline collection through online retail partners. 

In celebration of this partnership as well as mytheresa's 10th anniversary, the online retailer has teamed up with Alexa Chung for a special shoot. The model, style icon and first ever mytheresa.com woman is photographed by Hordur Ingason at the Aman Venice hotel.

 

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