A change in scenery with every change in season. Prada embraces the merits of transformation with its new modular design project. Bestowed with the moniker 'Graphic Rooms', stores with interchangeable elements allow for continuous interior updates as new product lines are unveiled.

Shifting backgrounds at the 'Graphic Rooms' by Prada

Officially launched last December in the Harrods and Monte Carlo stores, the latest development signifies an evolution in the project. To coincide with London, Milan, and Paris Fashion Weeks, Prada stores at Old Bond Street, Monte Napoleon and Avenue Montaigne will all receive the 'Graphic Rooms'  treatment. 

 

This season, an original 18th century Chinese screen served as inspiration for oriental motifs painted in the brand's colours of black and white framing green landscapes and blossoming foliage stenciled on in turquoise and ivory. A contemporary edge comes by way of a cloud of pink smoke disrupting the traditional landscape and culminating on the ceiling with a sky full of stars. 

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