Olivier Lapidus is best known for launching "the world's first web-based couture house"
After Bouchra Jarrar's abrupt exit announced four days ago, Lanvin has appointed a new artistic director for womenswear: Olivier Lapidus. The designer will show his first collection for Lanvin during the upcoming Spring/Summer 2018 ready-to-wear season.
“My DNA is couture. I see the value in Jeanne Lanvin; I want to speak to the person she is and mine her DNA. I want to explore techniques and detail and give the brand meaning. We must get back to the fundamentals,” says Lapidus in an interview. “There’s a story to tell at Lanvin. In all modesty, I’d like to say that I’m going to do Jeanne by the book.”
Lapidus recently launched what he termed "the world's first web-based couture house", with a focus on experimental and innovative fabrics that customers can choose from via a see-now-buy-now option. The designer also holds more than 11 patents for innovations including a material made from fiber optics. While his inventive approach to couture might give a new lease of life to France’s oldest fashion house, it has been surmised that the appointment was not a joint decision by members of the board. Lanvin has been facing financial woes since 2012, with eroding revenues that Jarrar was unable to turn around during her 16-month stint.