Designer lifestyle brand Tommy Hilfiger has tied down internationally-renowned tennis icon Rafael Nadal for not one but three of its campaigns—underwear, tailored and TH Bold fragrance. Launching this coming fall, the campaigns will be covering print, online, and out-of-home media placements worldwide.
Tommy Hilfiger and Nadal unveiled their TommyxNadal Underwear Fall 2015 ad campaign with a playful pop-up tennis tournament hosted by actresses Jane Lynch and Lake Bell at Bryant Park. The event had top models, fashion bloggers and artists including Chanel Iman, Hannah Davis, Bryanboy and Nat Wolff play against the record-setting tennis player, following a simple rule—each time a player scores, his or her opponent removes a piece of clothing, eventually revealing the brand's latest men's and women's underwear designs.
"I've always admired Tommy Hilfiger's cool, all-American designs which are sophisticated and easy to wear, and I'm excited to be partnering with the brand" said the 14-time Grand Slam winner.
Tommy Hilfiger's Fall 2015 underwear collection offers elevated classic styles made from premium fabrics with the functional comfort and stretch of Flex Micro and cotton. Take your pick from a line of suits under Tommy Hilfiger's Tailored collection, ranging from blasé cuts to structured silhouettes finished with luxe details and textures. A standout is the slim fitted 'Rafael Nadal for Tommy Hilfiger Tailored Suit'—a two-piece suit made from premium navy blue virgin wool. For the TH Bold, a powerful blend of crisp citrus, herbal and spicy tones offers a masculine fragrance for the bold modern man who effortlessly exudes confidence.
The collections will be available globally through selected wholesale partners and online.