We can't help but to think that Miuccia Prada has an eye for casting the right face for its ad campaigns. Having worked with stars including Mia Wasikowska, Eddie Redmayne, and James McAvoy for its past fashion and beauty campaigns, the brand has once again chosen a prominent silver screen name for its Cruise 2017 ads: Jessica Chastain. In the campaign shot by photographer and director Willy Vanderperre, the award-winning actress is spotted posing in a few of Milan's popular sites, including the "Ulrico Hoepli" Civic Planetarium and the house's contemporary art and culture gallery, Fondazione Prada, wearing the brand's sporty-inclined ready-to-wear pieces. Standouts include nylon coats reminiscent of luxe activewear, a retro-leaning floral coat alongside the Bibliothèque calf leather bag, an equally feminine billowy coat-dress paired beautifully with the latest Pionnière, and an utterly chic, smartly-tailored pantsuit.

 

Check out the campaign visuals below, and an official film on the site here:

 

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