Founded in 1981 by brothers Paul and Maurice Marciano in Beverly Hills, Guess quickly rose to prominence as a premium denim line, worn by celebrities the likes of Claudia Schiffer, Paris Hilton and even by Marty McFly in the 1985 classic Back to the Future. The denim brand opened its doors in Malaysia in 1992 and was wildly popular with teens clamouring to inject a little Cali-cool into their wardrobes.

Just like the iOS, updates and a reboot is required and Guess has begun to roll out its white concept store, with clean lines and flexible modular panels to best display their wares. The first of its kind in Malaysia opened with a bang in Suria KLCC, with celebrities such as Deborah Henry, JC Chee and the original Guess girl, Amber Chia in attendance. See the gallery below for a glimpse of Guess' new look.