Gucci's co-ed move follows the footsteps of other brands in the industry, including Burberry, Vetements and Tom Ford
Gucci is planning to combine its men's and women's collection in one fashion show in 2017, with the first show happening at the brand's new Milan headquarters in Via Mecenate. Announted by president and CEO of Gucci, Marco Bizzarri at the New York Times International Luxury Conference, this move is one of the many major changes in the industry since the see-now, buy-now model took place earlier this year.
"It seems only natural to me to present my men's and women's collections together. It’s the way I see the world today," said creative director Alessandro Michele. "It will not necessarily be an easy path and will certainly present some challenges, but I believe it will give me the chance to move towards a different kind of approach to my story telling."
Gucci's decision isn't a relatively new occurrence in the fashion world as of late—Burberry eschewed the traditional season-based theme for its collections this February, merely naming them "February" and "September" along with combining menswear and womenswear together; Tom Ford and Vetements echoed that coed notion as well.